We are looking for a results-driven Performance Marketing Executive who can plan, execute, monitor, and optimize paid advertising campaigns across platforms like Google Ads and Meta Ads. The ideal candidate should be comfortable working with budgets, analyzing campaign data, and improving leads, conversions, and ROI.
Key Responsibilities
- Plan and manage Google Ads and Meta Ads campaigns.
- Create and optimize campaigns for lead generation, sales, traffic, and conversions.
- Conduct audience, keyword, competitor, and market research.
- Monitor CPL, CPA, CTR, CPC, ROAS, and conversion rates.
- Create and test different ad copies, creatives, audiences, and landing pages.
- Set up and monitor conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and Conversion API.
- Analyze campaign performance and prepare regular reports.
- Optimize budgets and campaigns based on performance.
- Run A/B testing to improve campaign results.
- Work closely with the creative, SEO, sales, and development teams.
- Identify new opportunities to improve customer acquisition and reduce acquisition costs.
- Stay updated with the latest trends, features, and best practices in digital advertising.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
