Job Description – Digital Marketing Manager
Company: IKON ORGANIC PRIVATE LIMITED
Industry: Spices & Flours / FMCG
Position: Digital Marketing Manager
Department: Marketing
Experience: 2–5 Years
Employment Type: Full-Time
Location: Ikon Organic Private Limited Water Works Road Aishbagh Lucknow
Job Summary
We are looking for a creative, result-oriented, and experienced Digital Marketing Manager to develop and execute digital marketing strategies for IKON ORGANIC PRIVATE LIMITED. The candidate will be responsible for increasing brand awareness, generating leads, improving online presence, and driving sales through digital platforms.
Key Responsibilities
- Develop and implement digital marketing strategies for the company's products and brand.
- Manage and grow the company's presence on Instagram, Facebook, YouTube, LinkedIn, Google, and other relevant platforms.
- Plan and manage social media calendars, campaigns, posts, reels, videos, and promotional content.
- Run and optimize Meta Ads, Google Ads, and other paid advertising campaigns.
- Monitor campaign performance, leads, conversions, reach, engagement, and return on advertising spend.
- Coordinate with the sales and management teams to support lead generation and business growth.
- Manage website content, product listings, landing pages, and basic SEO activities.
- Conduct market research and competitor analysis to identify new digital marketing opportunities.
- Create engaging content related to spices, flours, recipes, products, and the company's brand.
- Work with graphic designers, photographers, video editors, and other agencies/vendors when required.
- Track digital marketing trends and implement new strategies and platforms where beneficial.
- Prepare weekly and monthly digital marketing performance reports.
- Manage the company's online reputation and customer engagement.
Required Skills & Qualifications
- Graduate degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2–5 years of experience in digital marketing; FMCG/food industry experience will be preferred.
- Strong knowledge of social media marketing, Google Ads, Meta Ads, SEO, and content marketing.
- Good understanding of digital analytics and campaign performance.
- Good communication and creative content-writing skills.
- Basic knowledge of Canva, Photoshop, or other design tools will be an advantage.
- Ability to manage multiple campaigns and deadlines.
- Strong analytical, creative, and problem-solving skills.
- Good computer and internet skills.
Key Performance Indicators (KPIs)
- Growth in social media followers and engagement.
- Website traffic and online visibility.
- Number and quality of leads generated.
- Sales/conversions through digital channels.
- Advertising ROI/ROAS.
- Content reach and engagement.
- Growth of overall online brand presence.
What We Offer
- Competitive salary based on experience and skills.
- Opportunity to work with a growing FMCG brand.
- Performance-based growth opportunities.
- Professional and creative working environment.
Interested candidates can share their CV on 7318044494.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
