Job Title: Digital Marketing Manager
Experience Required: 3–6 Years
Employment Type: Full-Time
Job Summary
We are looking for a highly driven and results-oriented Digital Marketing Manager to lead, plan, and execute our digital marketing strategies. The ideal candidate must have strong expertise in performance marketing, Meta Ads, Google Ads, and SEO, with a proven track record of generating leads, increasing brand visibility, and driving ROI.
This role requires a strategic thinker who can also execute campaigns hands-on, analyze performance, and continuously optimize for growth.
Key Responsibilities
- Plan and execute end-to-end digital marketing campaigns across multiple platforms
- Manage and optimize paid campaigns (Meta Ads & Google Ads) for lead generation and conversions
- Develop and implement SEO strategies (On-page, Off-page, Technical SEO)
- Drive lead generation through social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Design and execute social media lead generation campaigns with measurable ROI
- Monitor campaign performance and optimize based on KPIs like CPL, CTR, ROAS, and conversions
- Conduct keyword research and competitor analysis
- Manage website traffic growth and improve search engine rankings
- Collaborate with design and content teams for creatives and campaigns
- Track, measure, and report campaign performance using analytics tools
- Manage marketing budgets effectively and ensure maximum ROI
- Stay updated with the latest digital marketing trends and algorithm changes
Core Skills Required (Must Have)Performance Marketing
- Strong expertise in Meta Ads (Facebook & Instagram Ads Manager)
- Hands-on experience in Google Ads (Search, Display, YouTube, Performance Max)
- Campaign setup, scaling, and optimization
- A/B testing and audience targeting strategies
- Conversion tracking and pixel implementation
SEO (Search Engine Optimization)
- On-page SEO (meta tags, content optimization, internal linking)
- Off-page SEO (backlinks, outreach strategies)
- Technical SEO (site speed, crawlability, indexing)
- Keyword research and ranking strategies
- Experience with tools like Ahrefs, SEMrush, or similar
Analytics & Tools
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- Data interpretation and reporting
- Funnel analysis and user behavior tracking
Additional Digital Skills
- Landing page optimization
- Conversion Rate Optimization (CRO)
- Email marketing basics
- Content marketing strategy
- Social media strategy and growth
- Proven experience in social media lead generation campaigns
Preferred Skills
- Strong understanding of marketing funnels and customer journeys
- Experience in lead generation campaigns
- Basic knowledge of HTML/CSS for SEO improvements
- Familiarity with CRM tools
- Ability to manage multiple campaigns simultaneously
- Strong communication and leadership skills
Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- MBA in Marketing (Preferred but not mandatory)
- Certifications in Google Ads / Meta Ads / SEO are an added advantage
Experience
- 3–6 years of experience in Digital Marketing
- Proven experience in managing high-budget paid campaigns
- Strong hands-on experience in social media lead generation (Meta, LinkedIn, etc.)
- Demonstrated success in lead generation and ROI-driven marketing
Pay: ₹50,000.00 - ₹60,000.00 per month
Ability to commute/relocate:
- HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Location:
- HSR Layout, Bengaluru, Karnataka (Required)
Work Location: In person
