Digital Marketing Specialist (SEO Focus) – Job Description
Job Summary:
Version IT is looking for a skilled Digital Marketing Specialist with strong SEO expertise to improve our online visibility, increase organic traffic, and drive qualified leads for our IT training programs. The ideal candidate should have hands-on experience in SEO strategies, content optimization, keyword research, website growth, and digital marketing campaigns.
Key Responsibilities:
- Develop and execute SEO strategies to improve Google rankings and organic traffic.
- Perform keyword research, competitor analysis, and market research for SAP training and IT education keywords.
- Optimize website pages through On-Page SEO techniques including:
- Title tags
- Meta descriptions
- Header optimization
- Internal linking
- Content optimization
- Image SEO
- Manage Off-Page SEO activities:
- Quality backlink building
- Guest posting
- Article submissions
- Classified submissions
- Business directory listings
- Social bookmarking
- Create and optimize SEO-friendly content for:
- Blogs
- Landing pages
- Course pages
- Social media posts
- Monitor website performance using:
- Google Search Console
- Google Analytics
- SEO tools (Ahrefs, SEMrush, Ubersuggest, etc.)
- Track keyword rankings, traffic growth, conversions, and SEO performance reports.
- Implement technical SEO improvements:
- Website speed optimization
- Mobile SEO
- Sitemap and indexing checks
- Schema markup
- Manage Google Business Profile (GMB) optimization and local SEO activities.
- Collaborate with content, design, and development teams to improve online presence.
- Stay updated with Google algorithm updates and latest SEO trends.
Required Skills:
- Strong knowledge of SEO (On-Page, Off-Page & Technical SEO)
- Experience with keyword research and SEO tools
- Understanding of Google ranking factors
- Knowledge of content marketing strategies
- Experience in Local SEO and Google Business Profile optimization
- Basic understanding of HTML and website structure
- Analytical mindset with reporting skills
Preferred Experience:
- Experience in education, IT training, or technology industry SEO is an advantage.
- Knowledge of lead generation through organic search.
Benefits:
- Opportunity to work with a growing IT training brand
- Exposure to SAP and technology-focused digital marketing campaigns
- Career growth opportunities
- Professional learning environment
Apply now and help Version IT grow its digital presence through powerful SEO strategies.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Education:
Language:
Work Location: In person
