Required Skills:
- Salesforce Marketing Cloud
-
AMPscript
-
Journey Builder
-
SSJS
-
SQL
-
SFMC APIs
-
Salesforce CRM Integration
Nice to Have:
- SFMC Certification
-
Einstein AI
-
CI/CD & Git
Qualification | Btech Experience (in years) | 5 Job Description | Senior Salesforce Marketing Cloud Developer We are looking for a Senior Salesforce Marketing Cloud Developer with deep expertise in building scalable, personalized marketing automation solutions. This senior-level role focuses on designing, developing, and optimizing complex SFMC implementations, including multi-channel customer journeys, advanced scripting, data integrations, and automation workflows. You will lead technical delivery for marketing campaigns, ensure seamless data flows across SFMC and integrated systems (e.g., Salesforce CRM, external databases, APIs), and mentor junior team members. Ideal for a proactive developer who thrives on translating business requirements into high-performance, compliant marketing experiences while leveraging the latest SFMC features like Einstein AI, Data Cloud, and personalization tools. Key Responsibilities • Design, develop, and implement end-to-end marketing solutions using core SFMC modules: Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, CloudPages, and Contact Builder. • Build and optimize complex customer journeys with decision splits, entry sources, wait activities, goals, and multi-channel orchestration (email, SMS, mobile push, ads). • Develop advanced personalization and dynamic content using AMPscript, Server-Side JavaScript (SSJS), HTML/CSS, and Guide Template Language (GTL). • Write and optimize complex SQL queries for audience segmentation, data extensions, relational data models, and Automation Studio activities. • Implement and maintain marketing automations, scheduled tasks, file drops, API integrations (REST/SOAP), and event-driven triggers. • Integrate SFMC with Salesforce CRM (Sales/Service Cloud), external systems, CDPs, and third-party tools via APIs, connectors, or middleware. • Ensure data accuracy, compliance (e.g., CAN-SPAM, GDPR), and best practices for deliverability, personalization, and performance. • Troubleshoot and resolve complex issues in production environments, including debugging scripts, data flows, and integration failures. • Collaborate with marketing stakeholders, architects, QA teams, and cross-functional groups to gather requirements, define technical designs, and deliver scalable solutions. • Contribute to code reviews, best practices, reusable components, and documentation to support team efficiency and knowledge sharing. • Mentor junior developers, conduct knowledge sessions, and stay current with SFMC roadmap updates, new features (e.g., Einstein personalization, AI tools), and industry trends. • Support release management, testing support, and post-deployment monitoring for marketing campaigns and enhancements. Required Qualifications & Skills • 5+ years of hands-on development experience in Salesforce Marketing Cloud, with proven expertise in building and optimizing enterprise-scale solutions. • Strong proficiency in AMPscript and Server-Side JavaScript (SSJS) for advanced personalization, dynamic content, and server-side logic. • Expert-level knowledge of SQL for querying Data Extensions, segmentation, and automation. • Deep experience with Journey Builder, Automation Studio, Email Studio, Content Builder, and Contact Builder; familiarity with MobileConnect, Push, and Ad Studio a plus. • Hands-on experience with SFMC APIs (REST/SOAP), integrations, and data synchronization with Salesforce core clouds or external platforms. • Solid understanding of marketing data models, contact key management, relational data, and best practices for data hygiene and compliance. • Experience in Agile/Scrum environments, version control (Git), and CI/CD processes for marketing tech deployments. • Excellent problem-solving, analytical, and communication skills; ability to work with both technical and non-technical stakeholders. • Proven track record of delivering high-impact marketing automation projects on time and within scope. Preferred Qualifications • Salesforce certifications: Marketing Cloud Developer, Marketing Cloud Email Specialist, Marketing Cloud Consultant, or equivalent (strongly preferred). • Experience with advanced SFMC features: Einstein Engagement Scoring, Personalization (IS), Data Cloud integration, Datorama analytics, or AI-driven tools. • Familiarity with web technologies (HTML, CSS, JavaScript) for CloudPages and custom landing pages. • Exposure to related Salesforce products (Sales Cloud, Service Cloud) or tools like MuleSoft for integrations. • Knowledge of marketing compliance, deliverability optimization, and A/B/n testing strategies.
