Job Title: Senior Marketing Executive - Performance & Retention - (B2C/D2C – App Growth)
Role Overview
We are looking for a Senior Marketing Executive – Performance & Retention who can drive growth for a B2C/D2C mobile app by owning both user acquisition and lifecycle marketing.
This role is retention-first, with strong hands-on expertise in CleverTap to build automated funnels, improve user engagement, and increase repeat conversions.
Key Responsibilities
1. Retention & Lifecycle Marketing (Primary Focus – Must Have)
- Own end-to-end lifecycle marketing using CleverTap (mandatory)
- Build and optimise automated funnels for:
- User onboarding & activation
- Drop-off recovery (e.g., incomplete actions, payments)
- Engagement & habit formation
- Re-engagement & win-back campaigns
- Set up and manage:
- Push notifications, in-app messages, email, SMS, WhatsApp
- Perform advanced user segmentation, cohort analysis, and personalisation
- Improve key metrics: D1, D7, D30 retention, DAU/MAU, repeat usage
2. Funnel Optimisation & Automation
- Map the full user journey:Install → Signup → Key Action → Conversion → Retention
- Identify drop-offs and fix them using:
- Behavioral triggers
- Event-based automation
- Personalised communication flows
- Continuously run A/B tests on messaging, timing, and channels
3. User Acquisition
- Manage and optimize campaigns across:
- Google Ads (UAC/App Campaigns preferred)
- Meta Ads (Facebook & Instagram)
- Focus on acquiring high-quality users aligned with retention and LTV
- Work closely with the retention strategy to improve overall ROAS
4. Analytics & Experimentation
- Work with tools like Firebase, GA4, AppsFlyer, or Mixpanel
- Define and track key events:
- Measure funnel performance and run continuous experiments
Required Skills & Qualifications
- Must-have: Hands-on experience with CleverTap (campaigns, journeys, segmentation, automation)
- Experience working on B2C or D2C mobile apps
- Strong understanding of user lifecycle and retention strategies
- Basic to intermediate experience in Google Ads & Meta Ads
- Data-driven mindset with strong analytical skills
Good to Have
- Experience with MoEngage or similar tools
- Experience in fintech, mobility, ecommerce, or high-frequency apps
- Understanding of Tier 2/3 user behaviour and vernacular communication
Key Metrics Ownership
- Retention (D1, D7, D30)
- Activation Rate & Funnel Conversion Rates
- DAU/MAU & User Engagement
- LTV and Repeat Conversion
- ROAS (in collaboration with paid campaigns)
What We’re Looking For
- Someone who is retention-first, not just acquisition-focused
- Strong ownership of user funnels and automation journeys
- Ability to translate data into actionable lifecycle strategies
- Hands-on executor who can build and optimise campaigns independently
Pay: Up to ₹1,500,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- How many years of experience do you have working on B2C or D2C mobile apps?
- Notice period (in days)
- Current CTC (in LPA)
- Are you comfortable working from office (Viman Nagar)?
Work Location: In person
