Job Title: Performance Marketing Specialist
Location: Remote (Work From Home)
Employment Type: Full-time
Experience: 4–5 Years
About the Role
We are looking for a results-driven Performance Marketing Specialist to join our growing marketing team. The ideal candidate will have hands-on experience in planning, executing, and optimizing paid digital marketing campaigns that drive measurable business growth.
This role is best suited for professionals with 4–5 years of experience in Performance Marketing and Social Media Marketing, preferably with a background in the FMCG industry. You should have a strong analytical mindset, be comfortable managing advertising budgets, and have a proven track record of improving campaign performance across multiple digital channels.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital advertising platforms.
- Manage end-to-end paid media campaigns focused on lead generation, customer acquisition, website traffic, and sales.
- Develop and implement social media marketing strategies to improve brand awareness and engagement.
- Monitor campaign performance and optimize based on KPIs such as ROAS, CPA, CPC, CTR, CAC, and conversion rate.
- Manage advertising budgets efficiently to maximize ROI.
- Conduct audience research, competitor analysis, and market research to identify growth opportunities.
- Perform A/B testing for creatives, ad copy, landing pages, and audience segments.
- Collaborate with the creative, content, and design teams to develop high-performing marketing assets.
- Analyze campaign data using Google Analytics, Meta Ads Manager, Google Ads, and other reporting tools.
- Prepare regular performance reports and provide actionable insights to improve campaign effectiveness.
- Stay up to date with digital marketing trends, platform updates, and industry best practices.
Required Skills & Qualifications
- 4–5 years of hands-on experience in Performance Marketing and Paid Media.
- Strong experience managing campaigns on Google Ads and Meta Ads Manager.
- Good understanding of Social Media Marketing strategies and campaign execution.
- Experience with Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
- Knowledge of SEO fundamentals and landing page optimization.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Excellent communication and project management skills.
- Ability to work independently in a remote environment.
Preferred Qualifications
- Experience working with FMCG brands is highly preferred.
- Certifications in Google Ads, Google Analytics, or Meta Blueprint are an advantage.
- Experience with e-commerce performance marketing and marketing automation tools is a plus.
- Familiarity with CRM platforms and reporting dashboards is desirable.
What We're Looking For
- A performance-focused marketer with a passion for delivering measurable business results.
- Strong problem-solving and analytical abilities.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Proactive, self-motivated, and comfortable working in a remote-first environment.
- Continuous learner who stays updated with the latest digital marketing trends and platform changes.
Why Join Us?
- 100% Remote (Work From Home)
- Opportunity to work on impactful digital marketing campaigns.
- Collaborative and growth-oriented work environment.
- Career development and learning opportunities.
- Performance-driven culture with room for advancement.
Join us and help build high-impact digital campaigns that drive measurable growth for leading consumer brands.
Pay: ₹11,217.91 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Remote
