Touchstone Infotech is hiring an experienced Performance Marketing Specialist to manage Google Ads and Meta Ads campaigns for clients across Real Estate, Education, and Healthcare industries.
The ideal candidate should have proven experience in generating qualified leads, optimizing advertising campaigns, and improving campaign performance through data-driven decisions.
Responsibilities
- Create and manage Google Ads and Meta Ads campaigns.
- Optimize campaigns for lead quality and cost per lead.
- Manage advertising budgets of ₹8–15 Lakhs per month.
- Conduct keyword research and audience targeting.
- Analyze campaign reports and identify optimization opportunities.
- Perform A/B testing of creatives, audiences, and landing pages.
- Coordinate with internal teams for campaign execution.
- Submit weekly and monthly performance reports.
Requirements
- Minimum 3 years of Performance Marketing experience.
- Strong expertise in Google Search Ads and Meta Ads.
- Proven experience with Lead Generation campaigns.
- Experience managing advertising budgets between ₹8–15 Lakhs monthly.
- Strong analytical and reporting skills.
- Experience using Google Analytics (GA4).
- Good communication skills.
Preferred
- Experience with Real Estate campaigns.
- Experience with Education or Healthcare campaigns.
- Agency experience preferred.
- Knowledge of Landing Page Optimization.
- Familiarity with Google Tag Manager and Conversion API.
Job Type
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Work from home
Application Question(s):
- Do you have hands-on experience managing Meta (Facebook & Instagram) Lead Generation campaigns?
- What is the highest monthly advertising budget you have managed?
Experience:
- Performance marketing: 3 years (Required)
Work Location: Hybrid remote in New Delhi, Delhi (South West District)
