Job Title:
Performance Marketing Executive
Location:
Navi Mumbai
Experience:
2–5 Years
Employment Type:
Full-Time
About iDigitalise
iDigitalise is a full-service digital marketing agency helping businesses across India, UAE, Australia, USA, and other global markets grow through SEO, Paid Advertising, Social Media Marketing, Web Development, and Lead Generation. We work with startups, SMEs, healthcare brands, e-commerce businesses, SaaS companies, and enterprises to deliver measurable growth.
Job Summary
We are looking for a results-driven Performance Marketing Executive to manage and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other digital platforms. The ideal candidate should have hands-on experience in campaign planning, execution, optimization, conversion tracking, reporting, and lead generation strategies.
Key ResponsibilitiesGoogle Ads Management
- Plan, create, and optimize Google Ads campaigns including:
- Search Ads
- Display Ads
- Performance Max Campaigns
- YouTube Ads
- App Promotion Campaigns
- Remarketing Campaigns
- Conduct keyword research and competitor analysis.
- Improve Quality Score, CTR, Conversion Rate, and ROAS.
- Manage campaign budgets and bidding strategies.
Meta Ads Management
- Create and optimize Facebook and Instagram advertising campaigns.
- Develop audience targeting strategies using custom, lookalike, and interest-based audiences.
- Execute lead generation, website traffic, conversion, and e-commerce campaigns.
- Monitor campaign performance and implement optimization strategies.
Other Advertising Platforms
- Manage LinkedIn Ads for B2B lead generation campaigns.
- Experience with TikTok Ads and X (Twitter) Ads is an added advantage.
- Explore new advertising opportunities and growth channels.
Analytics & Tracking
- Implement and manage:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API (CAPI)
- Google Conversion Tracking
- Track campaign performance and customer journeys.
- Generate actionable insights through analytics and reporting.
Reporting & Optimization
- Prepare weekly and monthly performance reports.
- Analyze campaign metrics and recommend improvements.
- Monitor KPIs such as:
- CPL
- CPA
- ROAS
- CTR
- Conversion Rate
- Lead Quality
- Conduct A/B testing for creatives, landing pages, audiences, and ad copies.
Collaboration
- Coordinate with the creative team for ad creatives and video content.
- Work closely with SEO, social media, and web development teams.
- Participate in client meetings and strategy discussions when required.
Required Skills
- Strong knowledge of Google Ads and Meta Ads.
- Hands-on experience with GA4, GTM, and conversion tracking.
- Understanding of lead generation and e-commerce marketing.
- Experience with Performance Max campaigns.
- Strong analytical and reporting skills.
- Knowledge of landing page optimization and CRO.
- Excellent communication and presentation skills.
- Ability to manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or related field.
- Google Ads Certification preferred.
- Meta Blueprint Certification preferred.
- Experience working with international clients (UAE, USA, Australia, UK) is a plus.
Key Performance Indicators (KPIs)
- Lead Volume & Quality
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate Optimization
- Campaign Scalability
- Client Retention & Satisfaction
What We Offer
- Competitive Salary + Performance Incentives
- Opportunity to work with global brands and startups
- Learning and certification support
- Flexible work environment
- Career growth opportunities within a fast-growing agency
Pay: From ₹20,000.00 per month
Education:
Experience:
- Google Ads: 2 years (Required)
- Meta Ads: 1 year (Required)
Location:
- Navi Mumbai, Maharashtra (Thane District) (Required)
Willingness to travel:
Work Location: In person
