SEO & PPC Executive
Company: E Care Infoway LLP
Job Type: Full-time, Permanent
Experience: 2–5 Years
Job Summary
E Care Infoway LLP is looking for a results-driven SEO & PPC Executive to manage both organic and paid digital marketing campaigns. The ideal candidate should have hands-on experience in SEO (On-Page, Off-Page & Technical SEO) and PPC advertising, including Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads, to improve website traffic, lead generation, and campaign performance.
Key Responsibilities
- Plan and execute On-Page, Off-Page, and Technical SEO strategies.
- Conduct keyword research, competitor analysis, and website SEO audits.
- Optimize website content, meta tags, URLs, internal linking, and improve search engine rankings.
- Build high-quality backlinks through ethical link-building techniques.
- Create, manage, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns.
- Monitor campaign performance and optimize CTR, CPC, CPA, conversions, and ROI.
- Track website traffic and campaign performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
- Prepare regular SEO and PPC performance reports with actionable insights.
- Stay updated with the latest SEO, PPC, and digital marketing trends and algorithm changes.
- Collaborate with content, design, and development teams to achieve marketing goals.
Requirements
- Bachelor's degree in Marketing, IT, Business, or a related field.
- 2–5 years of experience in SEO and PPC campaign management.
- Strong knowledge of On-Page, Off-Page, and Technical SEO.
- Hands-on experience with Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Proficiency in Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools.
- Good understanding of keyword research, conversion tracking, audience targeting, remarketing, and campaign optimization.
- Strong analytical, communication, and problem-solving skills.
- Ability to manage multiple projects and work effectively in a team.
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
