About the Role
Creative Hands Art Materials (parent company of BRUSTRO) is looking for a Social Media Executive to manage and grow our digital presence across platforms. This role is ideal for someone who understands content, trends, and community building—especially in the creative/art space.
We are a leading importer and distributor of premium international art brands and are available in 500+ stores across India, with a strong and growing Instagram presence.
Key Responsibilities
- Develop and implement marketing strategies aligned with business goals and growth objectives.
- Plan, execute, and monitor integrated marketing campaigns across online and offline channels.
- Manage and strategize the brand's presence across social media platforms, with a strong focus on Instagram.
- Drive audience engagement, community building, and brand awareness through social media initiatives.
- Monitor social media trends, platform updates, and competitor activities to identify opportunities.
- Track key marketing KPIs such as reach, engagement, lead generation, conversions, and ROI. Prepare periodic performance reports and present findings to management.
- Coordinate with sales and business teams to support product launches, promotions, and business development initiatives.
- Conduct market research to understand customer needs, industry trends, and competitor strategies.
- Hands-on experience with social media management tools such as Meta Business Suite, Google Adds, or similar platforms.
- Understanding of content marketing, influencer marketing, and community management.
- Identify opportunities to improve customer acquisition, retention, and overall brand visibility.
- Stay updated on emerging digital marketing tools, technologies, and best practices.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Required)
- 4–5 years of experience in marketing, with at least 2 years in a managerial role.
- Experience in B2B/B2C marketing environments.
- Strong understanding of digital marketing strategy
- Excellent communication skills in English, Hindi & Bengali
- Comfortable with MS Office & Google Workspace
- Data-driven mindset with strong analytical abilities.
Job Details
- Location: Onsite (Kolkata) || Hybrid
- Working Days: Monday to Saturday
- Timings: 10:00 AM – 6:30 PM
- Week Off: 2nd & 4th Saturday + Sunday
- Job Type: Full-time
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Ability to commute/relocate:
- New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Have you worked in a managerial or team leadership role?
- Which social media platforms have you managed professionally?
- Have you managed paid advertising campaigns on Meta (Facebook & Instagram)?
Education:
Experience:
- total work: 4 years (Required)
- Marketing: 4 years (Required)
Language:
- English (Required)
- Hindi (Required)
- Bengali (Preferred)
Work Location: In person
