We are seeking a creative and results-driven Digital Marketing Executive to develop, implement, and manage online marketing campaigns that enhance brand awareness, generate leads, and drive business growth. The ideal candidate should have strong knowledge of digital marketing channels, analytics, and content marketing strategies.
Key Responsibilities
- Plan and execute digital marketing campaigns across various channels.
- Manage SEO, SEM, PPC, email marketing, and social media campaigns.
- Create, edit, and publish engaging content for websites, blogs, and social media platforms.
- Monitor website traffic, campaign performance, and user engagement using analytics tools.
- Optimize campaigns to improve conversion rates and ROI.
- Conduct keyword research and implement SEO best practices.
- Manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and Instagram Ads.
- Coordinate with designers, content writers, and other stakeholders for campaign execution.
- Track and report key performance indicators (KPIs) and marketing metrics.
- Stay updated on the latest digital marketing trends, tools, and technologies.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2 years of experience in digital marketing.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Experience with Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools.
- Proficiency in content management systems (CMS) such as WordPress.
- Plan and coordinate corporate events, conferences, exhibitions, trade shows, webinars, and internal engagement activities.
- Manage event logistics, vendor coordination, venue bookings, and event schedules.
- Prepare event budgets and ensure cost-effective execution.
- Excellent communication and content-writing skills.
- Analytical mindset with strong problem-solving abilities.
Preferred Skills
- Knowledge of marketing automation platforms.
- Experience with graphic design tools such as Canva or Adobe Creative Suite.
- Basic understanding of HTML and website management.
Work Location: In person
