PR Manager – Lifestyle | Fashion & F&B
Location: Delhi | Experience: 6–8 Years
About the Role
We are looking for an experienced PR Manager to lead lifestyle and consumer-facing accounts, with strong experience in *Fashion and Food & Beverage (F&B) PR*.
The ideal candidate should have a strong media network, proven experience in managing lifestyle brands, and the ability to independently manage client relationships and lead a team.
Key Responsibilities
* Lead and manage PR mandates for lifestyle and consumer-facing brands, with a strong focus on Fashion and F&B.
* Develop and execute PR and communication strategies aligned with client objectives and brand positioning.
* Manage day-to-day client relationships and act as a strategic PR advisor.
* Build and leverage strong relationships with lifestyle, fashion, F&B, business and mainstream media.
* Identify relevant media opportunities, trends, features, interviews, collaborations and brand integrations for clients.
* Plan and execute press conferences, media events, launches, brand experiences and other on-ground activations.
* Lead, mentor and manage the internal account team, ensuring quality, timely delivery and effective delegation of work.
* Manage multiple client accounts and projects simultaneously while meeting tight deadlines.
* Prepare regular client reports, campaign evaluations and participate in client meetings.
* Contribute to new business by identifying opportunities and developing pitch strategies and presentations.
* Stay updated on trends across Fashion, F&B, Lifestyle and Consumer brands and translate these into relevant PR opportunities.
* Handle media queries, interview requests and crisis communication when required.
Requirements
* Bachelor's Degree in PR, Communications, Journalism, Marketing or a related field.
* 6–8 years of relevant PR & Communications experience.
* Mandatory: Prior experience handling both Fashion and F&B brands.
* Strong experience in Lifestyle / Consumer PR with a proven understanding of the media landscape.
* *Prior team-handling / people-management experience is mandatory.*
* Strong existing relationships with Fashion, Lifestyle, F&B and mainstream media.
* Proven experience in independently managing client accounts and client relationships.
* Experience in developing PR strategies, campaigns, media plans and creative communication ideas.
* Experience in planning and managing media events, launches and on-ground activations.
* Strong written and verbal communication and presentation skills.
* Ability to manage multiple accounts and priorities in a fast-paced agency environment.
* Strong ideation, problem-solving and relationship-management skills.
* Proactive, confident and collaborative with the ability to work independently.
* Proficiency in Microsoft Office, particularly PowerPoint, Word and Excel.
Important
Candidates must have prior experience working with both Fashion AND F&B brands, along with demonstrated team-handling experience.
Pay: ₹1,600,000.00 - ₹1,800,000.00 per year
Benefits:
- Flexible schedule
- Paid sick time
Application Question(s):
- How many years of exp do you have in Lifestyle PR?
- What is your Current CTC?
- What is your expected CTC?
- How soon can you join us?
Work Location: Hybrid remote in Delhi, Delhi (Delhi)
