Marketing Manager is responsible for increasing student enrollments and enhancing the institution’s brand presence through offline marketing, institutional tie-ups, and on-ground promotional activities.
Key Responsibilities
- Plan and execute offline marketing strategies to promote courses and training programs
- Drive student admissions through school, college, and institutional partnerships
- Organize and manage seminars, workshops, career guidance programs, open houses, and education fairs
- Coordinate with the admissions team to achieve enrollment targets
- Develop and manage marketing collaterals such as brochures, banners, posters, standees, and print advertisements
- Build and maintain relationships with schools, colleges, corporates, consultants, and training partners
- Conduct market research and competitor analysis to identify growth opportunities
- Track inquiries, walk-ins, conversions, and admission performance from offline activities
- Manage marketing budgets and coordinate with vendors (printers, event organizers, media agencies)
- Prepare periodic marketing and admissions performance reports for management
Required Skills & Competencies
- Strong communication and presentation skills
- Experience in education marketing, admissions, or institutional sales
- Relationship building and negotiation skills
- Event planning and coordination
- Analytical and reporting skills
- Ability to work with cross-functional teams
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Ability to commute/relocate:
- Ambalathara, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Are you an MBA graduate?
- What is your age?
- Do you have notice period?
- What is your salary expectation?
Education:
Language:
- English (Preferred)
- Malayalam (Preferred)
Work Location: In person
