Roles & Responsibilities:
- Drive end-to-end growth of the D2C business, including revenue, profitability, and unit economics.
- Responsible for meeting monthly/quarterly/annual targets for the brand website.
- Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and influencer channels.
- Lead retention, CRM, and lifecycle strategies across Email, SMS, WhatsApp, Push, and loyalty/referral programs.
- Own CRO, run A/B experiments, improve website/landing page funnels, and work with tech/design for UX upgrades.
- Monitor customer experience, logistics, cancellations/RTO reduction, and collaborate with CX teams.
- Build dashboards, track KPIs, analyse performance data, and drive decision-making through insights.
Pay: ₹700,000.00 - ₹1,200,000.00 per year
Work Location: In person
