About Us
We are building a modern, AI-powered matrimonial platform designed for India's next generation. Our mission is to make finding a life partner more authentic, trusted and engaging through technology.
We are looking for a founding team member who will build and lead our influencer marketing function from the ground up and help make our brand one of the most recognised matrimonial platforms in India.
Role Overview
We are seeking a highly connected Founding Influencer Marketing Lead with an established network of influencers, content creators, talent managers, creator agencies and celebrities across India.
This role is responsible for developing and executing our influencer marketing strategy, building long-term creator partnerships, and driving user acquisition through authentic and impactful campaigns.
What you'll do:
- Develop and execute the influencer marketing strategy from 01.
- Build relationships with influencers, creator agencies, talent managers and celebrities.
- Identify, recruit and manage influencers across Instagram, YouTube and emerging platforms.
- Create and manage influencer campaigns from planning through execution and reporting.
- Negotiate commercial agreements and long-term partnerships.
- Build influencer networks across priority cities in India.
- Collaborate with the content, product and growth teams to execute campaigns.
- Track campaign performance, user acquisition and ROI.
- Manage influencer marketing budgets efficiently.
- Stay updated on creator trends, platform updates and viral opportunities.
- Represent the company at industry events, networking sessions and creator meetups.
What we need:
- 5+ years of experience in influencer marketing, creator partnerships or talent management.
- Strong existing network of influencers, creator managers and agencies.
- Proven track record of executing successful influencer campaigns.
- Excellent negotiation, communication and relationship management skills.
- Deep understanding of Instagram, YouTube and India's creator ecosystem.
- Highly organised and capable of managing multiple campaigns simultaneously.
- Willingness to travel across India when required.
- Entrepreneurial mindset with the ability to thrive in a fast-paced startup environment.
Nice to have:
Candidates with experience in any of the following will be preferred:
- Consumer internet startups
- Dating or matrimonial platforms
- Lifestyle, fashion or beauty brands
- Entertainment companies
- Digital marketing agencies
- Creator management agencies
Why Join Us
- Opportunity to join as a founding team member.
- Work directly with the Founder & CEO.
- Build and lead the influencer marketing function from scratch.
- High ownership and decision-making responsibility.
- Opportunity to shape one of India's next leading consumer technology brands.
- Fast career growth as the company scales.
Please share the following to our email [email protected]:
- Updated resume
- LinkedIn profile
- Details of influencer campaigns managed
- List of brands worked with
- Examples of creator and celebrity collaborations
- Brief note explaining why you're the right fit for this role
Or Click apply!
Pay: ₹150,000.00 - ₹200,000.00 per month
Application Question(s):
- How many years of experience do you have in influencer marketing?
- Which industries have you worked in?
- Approximately how many influencer campaigns have you managed?
- Please provide links to influencer campaigns, case studies, or your portfolio.
- Briefly describe your most successful influencer marketing campaign and its results.
- What is your current employment status?
- Will you be able to join immediately?
Work Location: In person
