Brief Job Description:
- Experience with multiple platforms, e.g., AdWords, Facebook, Bing
- Lead a team of performance marketers
- Working knowledge of Google Analytics or similar analytical tools
- Excellent communication, both verbal and written
- Analytically minded and strong in arithmetic
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Manage the creation of large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search by client goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, and management, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance by client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet client goals.
Job Types: Full-time, Permanent
Benefits:
- Flexible schedule
- Provident Fund
Application Question(s):
- Notice Period
- Current CTC
- Expected CTC
Experience:
- Performance Marketing: 4 years (Required)
Work Location: In person
