Job Title
Product Specialist
AppSmartz is a product-based company having products used by millions of users worldwide. Users can use this utility product for iOS, Android & Web platforms. There is a team comprising Android developers, iOS developers, Backend/Web developers, Web/App designers, Quality Engineers, and the Marketing team, which is responsible for product development and continuous improvements.
Job Summary
We are seeking a Product Specialist with extensive expertise in app monetization to join our dynamic team. The ideal candidate will have a proven track record in managing and optimizing the lifecycle of mobile apps, from product management and user acquisition to monetization and revenue growth.
Key Responsibilities
Product Management
- Oversee the product roadmap for our suite of apps with over 100 million downloads.
- Ensure the best possible product experience by continuously improving design and user experience (UX).
- Analyze user behavior and product performance data to identify trends and recommend strategic improvements.
- Conduct A/B testing on app stores and leverage analytics tools such as Firebase to improve user engagement, retention, and conversion.
Monetization
- Manage ad mediation platforms such as AdMob and Google Ad Manager to maximize ad yield.
- Optimize ad revenue while maintaining an excellent user experience.
- Implement and optimize ad formats that align seamlessly with the app interface.
- Ensure all ad placements comply with Google Play Store and App Store advertising policies.
- Monitor daily revenue reports, identify anomalies, and implement corrective actions promptly.
- Improve subscription and in-app purchase performance through continuous optimization.
Key Skills
- Strong experience with monetization platforms including AdMob, AdSense, Google Ad Manager, and mediation stacks.
- Hands-on experience managing user acquisition campaigns through Google Ads, Meta Ads, Apple Search Ads, and similar platforms.
- Knowledge of attribution and analytics platforms such as AppsFlyer, Adjust, and Firebase.
- Strong understanding of Google Play Store and Apple App Store policies.
- Experience independently managing global mobile app growth, monetization, and user acquisition.
- Excellent analytical skills with the ability to convert data into actionable business insights.
- Strong written and verbal communication skills.
- 2–4 years of experience in mobile app marketing, product management, and monetization.
Success Metrics
- Growth in app revenue across advertisements, subscriptions, and in-app purchases.
- Improvement in user retention, engagement, and conversion metrics.
- Higher ad fill rate, eCPM, and overall monetization performance.
- Successful execution of A/B tests leading to measurable product improvements.
- Compliance with Play Store and App Store policies without monetization-related violations.
Website
www.appsmartz.com
