Role Overview
We are seeking a Social Media Marketing Specialist (Instagram-focused) to manage and grow our brand’s presence on Instagram. The ideal candidate will create engaging content, analyze performance metrics, and foster community engagement to drive brand awareness and conversions.
Key Responsibilities
- Develop Instagram strategies: Create and implement campaigns to increase visibility and engagement.
- Content creation: Design posts, reels, and stories aligned with brand voice.
- Analytics & reporting: Track KPIs (reach, engagement, conversions) and optimize campaigns.
- Community management: Respond to comments/messages, engage followers, and build relationships.
- Trend monitoring: Stay updated on algorithm changes, hashtags, and viral content.
- Influencer collaboration: Partner with creators to expand reach.
Required Skills
- Strong knowledge of Instagram algorithms, reels, and stories.
- Proficiency in graphic design tools (Canva, Photoshop) and video editing apps.
- Analytical mindset with experience in Instagram Insights, Meta Business Suite, or third-party analytics tools.
- Excellent communication and storytelling skills.
- Ability to balance creativity with data-driven decision-making.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 1–2 years of experience in social media marketing, preferably with Instagram specialization.
- Proven track record of growing Instagram accounts and delivering measurable results.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
