Job Title: Social Media Marketing SpecialistCompany
Pulpscale Digital
Job Type
Full-Time
Experience Required
1–3 Years (Agency experience preferred)
Location
Remote / Hybrid / On-site (as applicable)
Job Summary
Pulpscale Digital is looking for a creative, data-driven, and highly organized Social Media Marketing Specialist to manage and grow our clients' social media presence across multiple platforms. The ideal candidate will be responsible for planning content, executing campaigns, engaging with audiences, analyzing performance, and collaborating with the design and performance marketing teams to achieve measurable business results.
Key ResponsibilitiesSocial Media Strategy
- Develop and execute social media strategies aligned with client objectives.
- Create monthly content calendars for multiple client accounts.
- Research industry trends and competitor activities.
- Identify opportunities to increase brand awareness and engagement.
Content Planning & Publishing
- Write compelling captions and social media copy.
- Schedule and publish content across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and other relevant platforms.
- Coordinate with graphic designers and video editors to create engaging content.
- Ensure brand consistency across all social channels.
Community Management
- Monitor comments, messages, and mentions.
- Respond to customer inquiries professionally and promptly.
- Build relationships with followers and online communities.
- Manage online reputation and customer feedback.
Campaign Management
- Execute organic social media campaigns.
- Coordinate with the paid advertising team for integrated campaigns.
- Assist in influencer collaborations and promotional campaigns.
- Monitor campaign performance and optimize based on results.
Analytics & Reporting
- Track KPIs including reach, engagement, follower growth, CTR, and conversions.
- Prepare weekly and monthly performance reports.
- Analyze campaign effectiveness and recommend improvements.
- Present insights to internal teams and clients.
Trend Monitoring
- Stay updated with the latest social media algorithms, platform updates, and digital marketing trends.
- Recommend innovative content ideas and emerging platform opportunities.
Required Skills
- Strong understanding of Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and Pinterest.
- Excellent copywriting and communication skills.
- Knowledge of social media analytics and reporting.
- Familiarity with Canva, Adobe Creative Suite, or similar design tools.
- Experience using scheduling platforms such as Buffer, Hootsuite, Meta Business Suite, or Sprout Social.
- Basic understanding of paid social advertising.
- Ability to manage multiple client accounts simultaneously.
- Strong time management and organizational skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in social media marketing.
- Experience working in a digital marketing agency.
- Certifications in Meta, Google, or HubSpot are a plus.
Key Performance Indicators (KPIs)
- Engagement Rate
- Reach & Impressions
- Follower Growth
- Website Traffic from Social Media
- Lead Generation
- Content Publishing Consistency
- Client Satisfaction
- Campaign ROI
- Social Media Response Time
Tools & Platforms
- Meta Business Suite
- LinkedIn Campaign Manager
- Canva
- Adobe Photoshop / Illustrator
- Buffer / Hootsuite / Sprout Social
- Google Analytics 4 (GA4)
- Google Looker Studio
- ChatGPT or AI content tools
- Notion / Trello / Asana
- Microsoft Excel & Google Sheets
What We Offer
- Competitive salary
- Performance-based incentives
- Professional growth opportunities
- Exposure to diverse industries and clients
- Learning and certification support
- Collaborative and innovative work environment
Salary (India)
₹3 LPA – ₹4 LPA (Based on experience and skills)
Application Requirements
Applicants should submit:
- Updated Resume
- Portfolio of social media work
- Links to managed social media accounts (if available)
- Certifications (optional)
If you're hiring multiple roles for Pulpscale Digital, I can also create matching job descriptions for:
- Performance Marketing Specialist
- SEO Specialist
- Content Writer
- Graphic Designer
- Video Editor
- CRM Integration Specialist
- Business Development Executive
- Digital Marketing Manager
- Account Manager
- AI Automation Specialist
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
