Role Overview
We are looking for a dynamic and detail-oriented Influencer Marketing Executive who is passionate about digital culture and creator ecosystems. The ideal candidate will be responsible for managing end-to-end influencer campaigns, building strong creator relationships, and driving impactful collaborations that align with brand goals. This role requires strong communication skills, creative thinking, and the ability to execute campaigns efficiently.
Key Responsibilities
1. Influencer Research & Partnerships
- Identify, evaluate, and onboard relevant influencers across platforms such as Instagram, YouTube, and emerging channels.
- Build and maintain a strong influencer network aligned with client and brand objectives.
- Manage influencer outreach, negotiations, and communication effectively.
- Maintain and update influencer databases and collaboration records.
2. Campaign Planning & Execution
- Plan and execute influencer marketing campaigns from ideation to completion.
- Coordinate with influencers to ensure timely delivery of high-quality content.
- Ensure all content aligns with brand guidelines, messaging, and campaign goals.
- Collaborate with internal teams including brand, creative, and strategy for seamless execution.
3. Performance Tracking & Reporting
- Track and analyze campaign performance using key metrics such as reach, engagement, CTR, and ROI.
- Prepare detailed campaign reports with actionable insights.
- Optimize ongoing and future campaigns based on performance data.
4. Trend Monitoring & Innovation
- Stay updated with the latest influencer marketing trends and platform updates.
- Monitor competitor campaigns and benchmark strategies.
- Suggest innovative campaign ideas, formats, and creator collaborations.
Requirements
- Experience: 1+ years in influencer marketing, social media marketing, or digital marketing.
- Communication Skills: Strong verbal and written communication with negotiation abilities.
- Platform Knowledge: Good understanding of Instagram, YouTube, and emerging social platforms.
- Analytical Skills: Ability to track performance and derive insights using tools like Excel/Google Sheets.
- Execution: Ability to manage multiple campaigns and deadlines efficiently.
- Availability: Immediate joiners preferred.
What We Offer
- Collaborative Work Environment: Work closely with a creative and driven team.
- Professional Growth: Opportunities to learn, experiment, and grow within influencer marketing.
- Diverse Campaign Exposure: Work with a wide range of brands and creators across industries.
- Supportive Culture: A culture that values creativity, ownership, and work-life balance.
- Competitive Compensation: Salary aligned with your experience and expertise.
Location: Andheri West, Mumbai
Mode: Work From Office (WFO)
Job Timings: 10:00 AM – 7:00 PM
Application Questions
- What is your current monthly salary?
- What is your expected salary?
- What is your notice period?
- What is your current location?
Pay: ₹25,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: In person
