Location: Mohali, Sector 75
Employment Type: Full-Time
Industry: Stock Market, Trading & Financial Education
About the Role
We are looking for a skilled Digital Marketing Executive/Specialist who can independently plan, execute, and optimize digital marketing campaigns. The ideal candidate should have hands-on knowledge of running paid advertising campaigns, generating quality leads, and improving campaign performance across multiple digital platforms.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms.
- Generate high-quality leads for stock market and trading courses.
- Monitor campaign performance and optimize ads to improve ROI and reduce cost per lead.
- Conduct audience research, competitor analysis, and keyword research.
- Create and manage lead generation funnels and landing page campaigns.
- Track campaign performance using analytics tools and prepare regular reports.
- Coordinate with the content and design team for ad creatives and marketing campaigns.
- Implement retargeting and remarketing strategies to improve conversions.
- Stay updated with the latest digital marketing trends, platform updates, and advertising policies.
Required Skills
- Strong knowledge of Google Ads and Meta Ads Manager.
- Understanding of lead generation campaigns and conversion tracking.
- Knowledge of Google Analytics, Google Tag Manager, and Pixel setup.
- Ability to analyze campaign data and optimize performance.
- Understanding of audience targeting, remarketing, and funnel creation.
- Good communication and reporting skills.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field (preferred).
- Relevant Digital Marketing certifications will be an added advantage.
Preferred Candidate
- Must be confident in handling paid advertising campaigns.
- Should be capable of generating quality leads and improving campaign results.
- Knowledge of the stock market, trading, or financial education industry will be an advantage.
Interested candidates can share their resume along with details of ad campaigns they have managed and the results achieved on 97796-63672
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
