Key ResponsibilitiesSearch Engine Optimization (SEO)
- Perform on-page and off-page SEO to improve website rankings.
- Conduct keyword research related to paper bags, PP woven bags, multiwall paper bags, and industrial packaging.
- Optimize website content, meta tags, images, and internal linking.
- Monitor website performance using Google Search Console and Google Analytics.
- Build quality backlinks and improve domain authority.
Digital Marketing
- Plan and execute digital marketing campaigns.
- Manage Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) campaigns.
- Generate qualified B2B leads through digital channels.
- Improve website traffic, enquiries, and conversion rates.
- Monitor campaign performance and optimize ROI.
Content Marketing
- Create SEO-friendly website content, blogs, product descriptions, and landing pages.
- Develop marketing content for social media, email campaigns, and brochures.
- Coordinate with designers for banners, creatives, and promotional materials.
Social Media Management
- Manage LinkedIn, Facebook, Instagram, and YouTube accounts.
- Schedule regular posts and engage with followers.
- Build brand awareness and online presence.
Email Marketing
- Plan and execute email marketing campaigns.
- Manage email databases and lead nurturing activities.
- Track campaign performance and improve response rates.
Website Management
- Update website content, products, and company information.
- Coordinate with web developers for website maintenance and improvements.
- Ensure website speed, mobile responsiveness, and user experience.
Reporting & Analytics
- Prepare weekly and monthly digital marketing performance reports.
- Track SEO rankings, website traffic, lead generation, and campaign performance.
- Recommend strategies for continuous improvement.
Required Skills
- Strong knowledge of SEO, SEM, Google Ads, and Google Analytics.
- Experience with WordPress or other CMS platforms.
- Knowledge of keyword research tools such as SEMrush, Ahrefs, or Ubersuggest.
- Understanding of HTML, CSS, and basic website optimization.
- Excellent content writing and communication skills.
- Proficiency in MS Office and digital marketing tools.
Preferred Candidate Profile
- Experience in B2B lead generation and export marketing.
- Knowledge of industrial products and manufacturing businesses.
- Creative, analytical, and result-oriented.
- Ability to manage multiple projects and meet deadlines.
Pay: ₹10,220.24 - ₹25,000.00 per month
Work Location: In person
