Job Description:
Job Description – Marketo Specialist
Position Summary
We are seeking a skilled Marketo Specialist with hands-on experience in Adobe Marketo Engage to execute and manage marketing automation campaigns. The ideal candidate should possess a strong understanding of Marketo architecture, lead management, campaign execution, asset creation, reporting, and marketing operations best practices. Understanding about how Marketo integrates with CRM systems and third-party platforms.
Key Responsibilities:
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Setup, test and execute marketing emails, landing pages, forms, audience lists and flows for demand generations programs and more complex trigger, drip, and nurture campaigns.
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Execution of end-to-end campaigns; develop cohesive automated workflows and pulling targeted lists.
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Support essential marketing operations initiatives in Marketo, Salesforce and other marketing automation technologies.
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Understand and report on campaign metrics and distribute campaign performance reports as needed.
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Handle requests for special reports, data, and marketing tracking information.
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Troubleshoot Marketo related issues as needed.
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Assuring the accuracy, reliability, and consistency of marketing automation production services prior to final output/delivery.
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Assess content to ensure consistent and accurate branding and design and identify any issues.
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Ensure a thorough understanding of requirements, both from Merkle and our clients.
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Accurately maintain quality reports and relevant documentation.
Required Skills & Qualifications
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2+ years of hands-on experience building and executing campaigns in Adobe Marketo Engage.
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Strong working knowledge of Smart Campaigns, Smart Lists, Flow Steps, Programs, Channels
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Proven experience building emails, landing pages, forms, snippets, and templates from scratch.
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Solid understanding of tokens and dynamic/personalized content setup.
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Demonstrated understanding of lead lifecycle management, lead scoring, and lead routing concepts.
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General understanding of how Marketo integrates with a CRM and other martech tools — conceptual fluency is required, but active integration ownership is not part of this role.
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Experience with basic HTML/CSS for email and landing page troubleshooting is a plus.
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Strong attention to detail, QA discipline, and ability to manage multiple campaigns/programs simultaneously.
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Marketo Certified Expert (MCE) preferred.
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Excellent communication and stakeholder management abilities.
Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
