Social Media Manager
Job Summary
The Social Media Manager will be responsible for developing and executing social media strategies, managing digital marketing campaigns, overseeing creative content production, and optimizing marketing investments to achieve business objectives. The ideal candidate should have strong leadership skills, creative thinking abilities, and a proven track record of building brands through digital platforms.
Key ResponsibilitiesSocial Media Strategy & Brand Building
- Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and lead generation.
- Build and maintain a strong digital presence across platforms including Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and emerging channels.
- Plan, execute, and monitor social media campaigns aligned with business goals.
- Identify new opportunities to enhance brand visibility and audience engagement.
Content Planning & Campaign Management
- Create and manage monthly content calendars across multiple business verticals.
- Conceptualize innovative content ideas, campaigns, and storytelling formats.
- Coordinate with internal teams and external agencies for content development and execution.
- Ensure consistency in brand messaging and communication across all platforms.
Creative & Design Management
- Oversee the design and development of creative assets including:
- Social Media Creatives
- Digital Advertisements
- Marketing Collaterals
- Event Creatives
- Exhibition Designs
- Hoardings and Outdoor Campaigns
- Promotional Videos and Reels
- Review and approve creative work produced by designers and content teams.
- Ensure all creative outputs adhere to brand guidelines and quality standards.
Performance Marketing & Analytics
- Manage and optimize social media and digital marketing budgets to maximize ROI.
- Monitor campaign performance using analytics tools and prepare periodic reports.
- Track KPIs such as reach, engagement, lead generation, conversion rates, and customer acquisition costs.
- Recommend improvements based on data-driven insights.
Team Leadership & Collaboration
- Lead and mentor creative designers, content creators, and digital marketing professionals.
- Collaborate with business heads and stakeholders to align marketing initiatives with business objectives.
- Manage multiple projects simultaneously while ensuring timely delivery.
Required Skills & Qualifications
- Bachelor's Degree in Marketing, Mass Communication, Advertising, Business Administration, or a related field.
- 7–10 years of experience in Social Media Management, Digital Marketing, Brand Communication, or Integrated Marketing.
- Strong understanding of social media platforms, algorithms, content strategy, and audience engagement techniques.
- Experience in managing creative teams and digital marketing campaigns.
- Proficiency in social media management and analytics tools.
- Working knowledge of graphic design and content creation tools such as Adobe Creative Suite, Canva, or similar platforms.
- Strong project management and organizational skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think creatively while maintaining a strong business focus.
Preferred Experience
Candidates with experience in any of the following industries will be preferred:
- Real Estate
- Information Technology (IT)
- Entertainment & Media
- Consumer Brands
- Advertising & Marketing Agencies
What We Offer
- Opportunity to work with a diversified and growing business group.
- Exposure to multiple industries and brands under one organization.
- Creative freedom to build impactful digital campaigns.
- Collaborative and growth-oriented work environment.
- Leadership role with significant decision-making responsibility.
- Competitive compensation and career advancement opportunities.
Apply Now
Interested candidates can share their updated resume with us.
Contact: [9998220347]
Pay: ₹60,000.00 - ₹70,000.00 per month
Work Location: In person
