Business objective
- Provide assistance to frontline sales workforce in Retail by means of creating
awareness on water proofing product features and selling points
- Assist sales team in handling customer complaints, product warranty queries
related to assigned range of Products Product Training
- Identify and train painting applicators as well as non-painting applicators like
Masons, Civil Contractors etc. on practical application of waterproofing products
at regular intervals
- Maintain and update training records of trained applicators in the portal and
measure the impact of the training through lead conversions
- Brief frontend sales team in Retail, Projects and Services on the range of
waterproofing products and its technical specifications Contractor
Management
- Identify set of key waterproofing contractors of the Region and prepare a plan
to engage the contractors by means product trainings and activations
- Provide support on-site support to top waterproofing contractors to build their
confidence on products usage on their sites.
Showcase the strength of APL products vis-à-vis other offerings in the market during stakeholder meets and events
