Position : Performance Marketing Specialist – Meta Ads | Google Ads
Experience : 2-4 years (Edtech)
Location : Areekode, Malappuram
SkillX is a fast-growing education company focused on helping learners build industry-ready skills through innovative training programs. We are looking for a Performance Marketing Specialist who is passionate about lead generation, paid advertising, campaign optimization, and digital growth.
This role is ideal for professionals with strong hands-on experience in Meta Ads, Google Ads, YouTube Ads, Google Analytics, and performance marketing. If you enjoy managing high-performing campaigns, optimizing marketing funnels, and driving measurable business growth, we'd love to hear from you.
Key Responsibilities
- Plan, execute, and optimize Meta Ads (Facebook & Instagram), Google Ads, and YouTube Ads campaigns.
- Drive high-quality lead generation and improve lead conversion across paid marketing channels.
- Monitor and optimize campaign performance to reduce Cost per Lead (CPL) and improve Return on Ad Spend (ROAS) and overall Marketing ROI.
- Conduct A/B testing of ad creatives, audiences, landing pages, and campaign strategies.
- Optimize marketing funnels and landing pages to improve conversion rates.
- Analyze campaign performance using Google Analytics, Meta Ads Manager, and Google Ads.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with the Sales, Design, and Content teams to improve campaign effectiveness and lead quality.
- Stay updated with the latest trends in Performance Marketing, Paid Media, AI marketing tools, Meta Ads, Google Ads, and digital advertising.
- Support strategic digital marketing initiatives to increase admissions, brand visibility, and business growth.
Required Skills
- 2–4 years of experience in Performance Marketing or Digital Marketing.
- Strong hands-on experience with Meta Ads Manager, Google Ads, and YouTube Ads.
- Experience managing lead generation campaigns with measurable business outcomes.
- Good understanding of Google Analytics (GA4), conversion tracking, pixels, events, and campaign optimization.
- Experience optimizing marketing funnels, landing pages, audience targeting, and remarketing campaigns.
- Strong analytical skills with the ability to interpret campaign data and improve ROI.
- Knowledge of CRM systems, lead management, and marketing automation is an advantage.
- Excellent communication, collaboration, and problem-solving skills.
- Experience in EdTech, Education, Training, or Service-based businesses is preferred.
Preferred Qualifications
- Diploma or Certification in Digital Marketing.
- Google Ads or Meta Blueprint Certification is an added advantage.
We Are Looking For
- Performance Marketing Specialists
- Paid Media Specialists
- Meta Ads Experts
- Google Ads Specialists
- Growth Marketing Executives
- Digital Marketing Executives with Lead Generation experience
Why Join SkillX?
- Opportunity to work on high-budget paid marketing campaigns.
- Direct impact on business growth, admissions, and revenue.
- Collaborative and fast-growing work environment.
- Exposure to AI-powered marketing tools and advanced digital marketing strategies.
- Career growth with increasing responsibilities and leadership opportunities.
Preferred Industry: EdTech, Education, Training, Digital Services
If you are passionate about Performance Marketing, Lead Generation, Meta Ads, Google Ads, Campaign Optimization, Marketing Analytics, and Business Growth, we'd love to hear from you.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Application Question(s):
- Do you have edtech experience in Performance Marketing?
Experience:
- Performance marketing: 2 years (Required)
Work Location: In person
