Senior Executive – Digital Marketing (B2C)
Location: Chennai, Tamil Nadu
Experience: 2–3 Years
Salary: ₹35,000 – ₹45,000 Gross/Month + Variable Pay up to 50% of CTC
Joining: Immediate / Negotiable
Work Days: Monday–Saturday | 2 Saturdays Off per Month
Reporting To: Business Head
Job Summary
We are looking for a Senior Executive – Digital Marketing to take ownership of 100% B2C digital marketing and online growth for a consumer Food/Agri brand.
The ideal candidate should have hands-on experience in Meta Ads, Google Ads, social media, e-commerce, lead generation, CRM and performance marketing.
Key Responsibilities
- Plan, execute and optimise Meta & Google Ads campaigns.
- Drive B2C customer acquisition, leads and online sales.
- Manage social media and content calendars.
- Coordinate with influencers, creators, agencies and vendors.
- Monitor website/e-commerce performance and improve conversion rates.
- Plan and execute CRM, Email & WhatsApp campaigns for customer retention.
- Track and analyse ROAS, CAC, CPL, conversions and campaign performance.
- Prepare regular performance reports and identify opportunities for growth.
- Work with creative, sales, product and web teams to improve campaign results.
- Use data to optimise budgets, creatives, audiences and landing pages.
Requirements
- Bachelor's degree in Marketing, Business, Communications or related field.
- 2–3 years of hands-on Digital Marketing experience.
- B2C / D2C / E-commerce / FMCG / Food industry experience preferred.
- Strong hands-on knowledge of Meta Ads Manager & Google Ads.
- Working knowledge of GA4, GTM, Pixels, UTMs and Looker Studio.
- Experience with social media, content marketing and influencer coordination.
- Basic knowledge of SEO and conversion optimisation.
- CRM / Email / WhatsApp marketing experience is an advantage.
- Strong Excel / Google Sheets skills.
- Practical knowledge of AI tools such as ChatGPT/Gemini is an advantage.
- Good English communication; Tamil content capability is an advantage.
- Strong analytical thinking, ownership and attention to detail.
Preferred Candidates
Candidates with proven experience in B2C Performance Marketing, E-commerce Growth, FMCG, Food, Agriculture or Consumer Brands are highly preferred.
Candidates should be able to demonstrate measurable results through campaign case studies or a portfolio.
What We Offer
- ₹35,000 – ₹45,000 Gross/Month
- Variable Pay up to 50% of CTC
- Medical insurance/claims
- Education assistance & children's education allowance
- Salary advance / interest-free personal loan facility, subject to company policy
- Two Saturdays off per month
- Work-life balance and flexible work environment
- Career growth: Senior Executive → Assistant Manager → Manager → Head – Digital Marketing
- International career opportunities, where applicable
- Statutory benefits as per applicable law and company policy
If you are a hands-on digital marketer who can take ownership of B2C growth and deliver measurable results, we would love to hear from you.
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
Work Location: On the road
