Job Title: Marketing Manager (IT & SaaS)
Location: Coimbatore (Work from Office)
Job Summary
We are looking for an experienced Marketing Manager to lead and execute marketing strategies for our IT and SaaS products. The ideal candidate should have a strong background in digital marketing, demand generation, brand building, and B2B SaaS marketing.
Key Responsibilities
- Develop and implement marketing strategies to drive brand awareness and lead generation.
- Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and content marketing channels.
- Create and manage demand generation and customer acquisition initiatives for SaaS products.
- Collaborate with sales and product teams to support business growth and revenue targets.
- Monitor campaign performance, analyze metrics, and optimize marketing activities for better ROI.
- Manage marketing budgets, vendor relationships, and external agencies.
- Conduct market research, competitor analysis, and identify new growth opportunities.
Mandatory Skills
- Proven experience in IT and SaaS marketing (mandatory).
- Strong knowledge of B2B marketing, demand generation, and lead nurturing.
- Expertise in SEO, SEM, Google Ads, email marketing, and social media marketing.
- Experience with marketing automation and CRM tools (HubSpot, Zoho, Salesforce, etc.).
- Strong analytical skills with experience using Google Analytics and marketing dashboards.
- Excellent communication, content planning, and stakeholder management skills.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in IT/SaaS marketing roles.
- Experience in product marketing and go-to-market (GTM) strategies is an added advantage.
Mandatory Requirement: Candidates must have prior experience in the IT and SaaS industry. Applications without relevant IT/SaaS marketing experience will not be considered.
Pay: From ₹30,000.00 per month
Work Location: In person
