- Create and manage content for digital channels, with a primary focus on social media and the website, aiming to increase reach and followership while maintaining high engagement, especially through organic means.
- Ideate a minimum of four daily posts on various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
- Implement a system to post 10-15 times a day across platforms.
- Provide professional assistance in executing live sessions and click-&-post (on stories) for building organic content from on-campus and off-campus activities promptly.
- Contribute innovative ideas for monthly social media calendars, involving the recording and capturing of moments, scenarios/events, faculty, students, and the University in general.
- Collaborate with internal teams of academics, admissions, financial aid, and outreach to ensure coordination for projects/campaigns.
- Research social media platforms and media websites to stay updated with trends and produce content accordingly.
- Run paid advertising campaigns on platforms like Google, YouTube, Facebook, Instagram and Linkedin.
- Develop and manage budgets for digital campaigns.
- Execute the overall paid social media strategy for brands, follow up with teams to discuss marketing team feedback, propose new strategies, optimizations, and report on overall paid social campaign performance for Instagram & SnapChat. channels like Facebook, LinkedIn,
- Oversee and manage the social workflow, including content calendars, nomenclature, campaign setup, and updating plans as needed.
- Stay updated with the latest social media marketing trends and technologies, presenting insights monthly.
- Analyze data, provide testing ideas, and evaluate campaign performance, identifying strategic opportunities and facilitating change to exceed brand team expectations.
- Manage relationships with vendors and other partners on behalf of the university.
- Utilize the latest AI tools to design, develop, and execute social media posts.
Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits:
Work Location: In person
