- Manage and optimize Google Ads and Meta Ads campaigns.
- Perform keyword research, audience targeting, and competitor analysis.
- Create engaging ad copies, creatives, and campaign strategies.
- Monitor campaign performance using CTR, CPC, CPA, ROAS, and conversions.
- Set up tracking through Google Analytics and Meta Pixel.
- Conduct A/B testing to improve ad and landing page performance.
- Manage campaign budgets and optimize bidding strategies.
- Generate weekly/monthly reports with actionable insights.
- Coordinate with content, design, and marketing teams for campaign execution.
- Stay updated with latest PPC, paid media, and digital marketing trends.
Skills Required
- Knowledge of PPC / SEM / Meta marketing
- Basic understanding of SEO and analytics
- Strong Excel / reporting skills
- Analytical and problem-solving ability
- Communication and teamwork skills
- Google Ads certification (preferred)
Pay: ₹5,000.00 - ₹30,000.00 per month
Work Location: In person
