Based on M B Ashtekar Jewellers' heritage, luxury positioning, and growing omnichannel presence, here's a tailored job description. The company was founded in 1955 and focuses on gold, silver, diamond, and platinum jewellery while expanding its digital presence and e-commerce offerings. (Mbashtekar Jewellers)
Here's a polished version you can use for recruitment:
- Job Description – Marketing Executive
Company: M B Ashtekar Jewellers
Location: Pune
Department: Marketing
Employment Type: Full-time
About M B Ashtekar Jewellers
M B Ashtekar Jewellers is a trusted name in the jewellery industry since 1955, renowned for exceptional craftsmanship, purity, and customer trust. We offer an exquisite collection of gold, diamond, silver, and platinum jewellery while blending tradition with modern innovation.
Job Summary
- We are seeking a creative and performance-driven Online Marketing Executive to strengthen our digital presence and drive customer engagement across all online platforms. The ideal candidate will be responsible for planning and executing digital marketing campaigns, managing social media, supporting e-commerce growth, and generating quality leads that contribute to sales.
Key Responsibilities
- Plan and execute digital marketing campaigns across Meta, Google, and other online platforms.
- Manage social media accounts (Instagram, Facebook, YouTube, Pinterest, LinkedIn, and WhatsApp Business).
- Create engaging content including reels, product videos, stories, promotional creatives, blogs, and captions.
- Coordinate product photography, videography, influencer collaborations, and campaign shoots.
- Manage website content, product listings, banners, and online promotions.
- Improve website visibility through SEO and monitor Google Business Profile performance.
- Execute paid advertising campaigns to generate showroom visits, online enquiries, and sales.
- Plan festive, bridal, seasonal, and new collection campaigns.
- Monitor campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
- Maintain the marketing calendar and prepare monthly performance reports.
- Coordinate with the showroom, sales, merchandising, and creative teams to ensure timely campaign execution.
- Monitor competitor activities and identify emerging digital marketing trends in the jewellery industry.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2–5 years of experience in digital marketing, preferably in jewellery, luxury retail, fashion, or lifestyle brands.
- Certification in Digital Marketing is an added advantage.
Required Skills
- Digital Marketing Strategy
- Social Media Marketing
- Meta Ads & Google Ads
- SEO & SEM
- Content Creation & Copywriting
- Email & WhatsApp Marketing
- Google Analytics
- Canva, Adobe Creative Suite (basic knowledge preferred)
- Photography and video coordination
- Excellent communication and analytical skills
Key Performance Indicators (KPIs)
- Growth in social media followers and engagement.
- Increase in website traffic and online enquiries.
- Lead generation for showroom visits and online sales.
- Return on Ad Spend (ROAS).
- Growth in online sales and conversion rate.
- Improved SEO rankings and organic traffic.
Preferred Attributes
- Passion for jewellery, luxury brands, and fashion trends.
- Creative mindset with attention to detail.
- Strong organizational and multitasking abilities.
- Ability to work in a fast-paced retail environment.
- Customer-focused approach with a commitment to delivering exceptional brand experiences.
- Experience: 2–5 Years
- Salary:
As per company standards and candidate experience.
Pay: ₹22,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
