Job Title: Social Media Marketing Executive
Location: Sector V, Salt Lake, Kolkata (On-site)
Salary: ₹13,000 – ₹23,000 per month (Negotiable based on experience)
Experience Required: 1–2 Years
Employment Type: Full-Time | Permanent
Qualification: Bachelor's Degree in Marketing, Business Administration, Mass Communication, Journalism, or a related field
About Us:
Shree Ji Steel is a leading and rapidly growing organization engaged in the manufacturing, trading, and export of high-quality steel products across domestic and international markets. We are seeking a creative, enthusiastic, and performance-driven Social Media Marketing Executive to strengthen our online presence, enhance brand visibility, and drive audience engagement through innovative digital marketing strategies.
Job Summary:
The Social Media Marketing Executive will be responsible for managing the company's social media platforms, developing engaging content, executing digital campaigns, and analyzing performance metrics to improve brand awareness and customer engagement. The ideal candidate should possess a strong understanding of social media trends, content creation, and digital marketing techniques.
Key Responsibilities:
- Manage and maintain the company's social media platforms including Facebook, Instagram, LinkedIn, YouTube, and other relevant channels.
- Develop creative and engaging content such as posts, captions, graphics, reels, videos, stories, and promotional materials.
- Plan, execute, and optimize social media marketing campaigns to increase brand awareness, website traffic, and audience engagement.
- Coordinate with graphic designers, content creators, and internal teams to ensure consistent brand messaging.
- Monitor social media trends, competitor activities, and industry developments to identify growth opportunities.
- Create and manage paid advertising campaigns using Meta Ads Manager and other digital advertising platforms.
- Track campaign performance using tools such as Google Analytics, Meta Insights, and other reporting platforms.
- Analyze key performance indicators (KPIs) and prepare regular performance reports with actionable recommendations.
- Engage with followers by responding to comments, messages, and inquiries in a professional and timely manner.
- Support SEO, branding, email marketing, and other digital marketing initiatives as required.
- Assist in planning and executing promotional events, product launches, and online campaigns.
Required Skills & Qualifications:
- 1–2 years of experience in Social Media Marketing, Digital Marketing, or a similar role.
- Good understanding of Social Media Marketing (SMM), Digital Advertising, and Online Branding.
- Proficiency in Canva, Meta Business Suite, Meta Ads Manager, Google Analytics, and content scheduling tools.
- Basic knowledge of Adobe Photoshop, Illustrator, or other design software will be an added advantage.
- Strong content writing, copywriting, and creative thinking abilities.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Knowledge of video editing, reel creation, and short-form content production will be preferred.
- Digital Marketing certifications from recognized institutions will be an added advantage.
What We Offer:
- Competitive salary package with performance-based growth opportunities.
- Professional development and continuous learning opportunities.
- Supportive, collaborative, and growth-oriented work environment.
- Exposure to diverse digital marketing projects and campaigns.
- Opportunity to contribute to the growth of a dynamic and expanding organization.
How to Apply:
Interested candidates can send their updated resumes to:
Email: [email protected]
Work Location: Sector V, Salt Lake, Kolkata (On-site)
Pay: ₹13,000.00 - ₹23,000.00 per month
Work Location: In person
