Job Title: Meta Admin Manager
Department: Marketing / Partnerships
Location: Mumbai
Role Overview:
The Meta Admin Manager will be responsible for managing Helo.ai’s Meta Business ecosystem, ensuring seamless administration of business assets, deal registrations, and campaign performance across Meta platforms. This role combines technical understanding of Meta Business Suite with strategic execution of digital marketing and partnership initiatives, including management of WhatsApp Business API (WABA), Click-to-WhatsApp Ads (CTWA), and Meta Deal Registrations.
Key Responsibilities (KRAs):
1. Meta Business Manager Administration
-
Manage and maintain Meta Business Manager, including user access, permissions, ad accounts, pages, pixels, and data sources.
-
Ensure all assets are correctly structured and compliant with Meta’s policies and best practices.
-
Oversee integration and linking of Instagram, Facebook, and WhatsApp Business assets to Helo.ai’s ecosystem.
-
Coordinate with internal teams and Meta Partner Support for issue resolution, asset verification, and escalations.
2. Deal Registration & Partnership Management
-
Handle Meta Deal Registrations and HiPo (High Potential) Deals to ensure visibility and eligibility for co-marketing or incentive programs.
-
Work closely with the Meta Partner Manager to manage deal approvals, documentation, and tracking.
-
Maintain accurate records and dashboards of all registered deals, partner incentives, and performance metrics.
3. Meta Advertising & Campaign Management
-
Plan, create, and optimize paid campaigns across Facebook, Instagram, and WhatsApp to drive engagement and lead generation.
-
Manage CTWA (Click-to-WhatsApp) campaigns end-to-end, from creative briefing to campaign execution and performance analysis.
-
Track key KPIs such as CTR, CPA, conversion rates, and ROAS; provide actionable insights for improvement.
-
Collaborate with creative and content teams for ad asset development aligned with campaign goals.
4. WhatsApp Business Platform (WABA) Management
-
Administer WABA accounts linked to Helo.ai and its enterprise clients.
-
Coordinate with the product and technical teams for API integrations, template management, and compliance approvals.
-
Ensure continuous alignment of WABA use cases with Meta’s policies and templates for transactional and marketing flows.
5. Reporting & Analytics
-
Generate regular performance reports for internal leadership and Meta Partner Managers.
-
Leverage Meta Insights, Ads Manager, and Business Suite analytics to monitor campaign effectiveness.
-
Provide data-driven recommendations for scaling budgets and improving ROI.
6. Compliance & Governance
-
Ensure all campaigns, business assets, and data management adhere to Meta’s advertising and data privacy policies.
-
Maintain proper documentation and audit trails for all Meta-related activities.
7. Cross-Functional Collaboration
-
Liaise with Sales, Marketing, and Product teams to align Meta marketing strategies with business goals.
-
Support the Business Development team in leveraging Meta partnerships for client acquisition and retention.
Key Skills & Competencies:
-
In-depth knowledge of Meta Business Suite, Ads Manager, and WhatsApp Business API.
-
Strong understanding of Meta’s Deal Registration and Partner Programs.
-
Proven experience in managing performance marketing campaigns across Meta platforms.
-
Analytical mindset with proficiency in reading campaign metrics and optimization.
-
Excellent coordination and communication skills to collaborate with Meta teams and internal stakeholders.
-
Familiarity with CRM systems and marketing automation tools is an added advantage.
Preferred Qualifications:
-
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
-
3–6 years of experience in digital marketing, Meta business management, or partnership operations.
-
Certification in Meta Blueprint or Facebook Ads will be an added plus.
