Key Responsibilities
Strategy Development
- Develop comprehensive digital marketing and brand strategies for client accounts.
- Create campaign concepts aligned with client objectives and target audience insights.
- Build monthly, quarterly, and annual marketing plans.
- Identify opportunities for brand positioning, differentiation, and growth.
Research & Insights
- Conduct market, competitor, and consumer research.
- Analyze industry trends and digital marketing best practices.
- Gather audience insights through social listening and analytics tools.
- Translate data into actionable recommendations.
Campaign Planning
- Develop content pillars, communication frameworks, and messaging strategies.
- Create campaign briefs for creative, content, and performance marketing teams.
- Plan integrated campaigns across social media, influencer marketing, SEO, paid media, and content marketing.
- Define campaign KPIs and success metrics.
Client Management
- Participate in client meetings and strategy presentations.
- Present campaign ideas, brand recommendations, and performance insights.
- Understand client objectives and convert them into strategic initiatives.
- Build strong relationships with clients and internal stakeholders.
Performance Analysis
- Review campaign performance and identify optimization opportunities.
- Analyze reports from social media, paid advertising, and website analytics.
- Prepare strategic recommendations based on performance data.
- Monitor ROI and marketing effectiveness.
Collaboration
- Work closely with content creators, designers, videographers, social media managers, and performance marketers.
- Ensure all creative output aligns with the brand strategy.
- Guide teams on campaign direction and communication objectives
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
