We are looking for a strategic and results-driven Event Manager to join our team in Kolkata. This role is designed for a professional who excels in the end-to-end execution of large-scale events and BTL (Below-the-Line) marketing activities. You will be responsible for driving brand engagement through activations, roadshows, and experiential marketing while maintaining full oversight of event P&L and business development.
Key Responsibilities
- BTL & Event Strategy: Plan and execute comprehensive BTL campaigns, including mall activations, corporate programs, roadshows, and product launches to drive direct consumer engagement.
- Business Development: Proactively identify and pitch to potential clients; develop customized event solutions that align with their marketing and brand objectives.
- Financial & P&L Management: Take full ownership of event budgets. You will be responsible for P&L tracking, ensuring cost-efficiency, and maximizing ROI for every project.
- Project Oversight: Manage events from conception to completion, ensuring all technical, creative, and logistical elements are executed flawlessly.
- Team Leadership: Lead and mentor a team of event coordinators and executives, fostering a high-performance environment that meets tight deadlines.
- Vendor & Partner Management: Source and manage high-quality vendors (production, fabrication, catering, and tech). Negotiate contracts to ensure the best value without compromising quality.
- Marketing Innovation: Stay updated on the latest marketing technologies and experiential trends to keep our offerings competitive and modern.
Qualifications & Skills
- Education: Bachelor’s degree in Event Management, Marketing, Communications, or a related field.
- Experience: Proven experience in a event management role with a strong portfolio of BTL activations and corporate events.
- Leadership: Strong leadership skills with the ability to manage multi-disciplinary teams and complex logistics in a fast-paced environment.
- Communication: Exceptional negotiation and interpersonal skills; comfortable presenting to C-suite clients.
- Financial Acumen: Deep understanding of budget management, resource allocation, and P&L reporting.
- Technical Savvy: Familiarity with modern marketing platforms, CRM tools, and event technology.
Job Types: Full-time, Permanent
Work Location: In person
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
