Qualification: MBA in Marketing
Experience: 1–3 years in Retail Marketing / Digital Marketing / Brand Promotions
Location: Guwahati (Travel across assigned branches as required)
Key Responsibilities
1. Retail Marketing
· Plan and execute retail marketing campaigns across all assigned branches.
· Monitor on-ground marketing activities and ensure compliance with brand guidelines.
· Coordinate with branch teams to improve store footfall, customer engagement, and sales conversion.
· Track campaign effectiveness and submit execution reports with photographs and sales impact analysis.
· Coordinate promotional events, branding activities, and in-store visibility initiatives.
2. Digital Marketing
· Develop and execute monthly social media content calendars.
· Coordinate with influencers and content creators for timely campaign execution.
· Monitor social media performance and prepare weekly campaign insights and optimization reports.
· Support paid media campaigns and digital promotions in coordination with the Head Office.
· Ensure consistent brand communication across all digital platforms.
Skills Required
· Strong communication and coordination skills.
· Knowledge of retail marketing and digital marketing.
· Familiarity with Meta (Facebook & Instagram) marketing tools.
· Basic understanding of social media analytics and campaign reporting.
· Proficiency in MS Excel, PowerPoint, and reporting tools.
· Ability to travel frequently across branches.
Preferred Candidate Profile
· Experience in Mobile, Consumer Electronics, FMCG, or Retail industry will be preferred.
· Creative, result-oriented, and capable of managing multiple campaigns simultaneously.
· Willing to travel extensively and work in a fast-paced environment.
Pay: Up to ₹25,000.00 per month
Benefits:
Work Location: In person
