Position Summary
We are looking for a creative and results-driven Social Media Executive to manage and grow our brand's presence across social media platforms. The ideal candidate will be responsible for creating engaging content, managing online communities, planning campaigns, analyzing performance metrics, and staying updated with the latest social media trends to enhance brand awareness and customer engagement.
Key Responsibilities
- Develop and implement social media strategies aligned with business objectives.
- Create, schedule, and publish engaging content across platforms such as Whatsapp and Instagram...etc.
- Manage day-to-day social media activities, including responding to comments, messages, and customer inquiries.
- Plan and execute social media campaigns, contests, and promotional activities.
- Collaborate with the design, marketing, and content teams to produce high-quality visual and written content.
- Monitor social media trends, competitor activities, and emerging platforms to identify new opportunities.
- Track, analyze, and report on key performance metrics such as engagement, reach, impressions, and conversions.
- Optimize campaigns based on data insights and audience behavior.
- Coordinate with influencers, partners, and brand ambassadors when required.
- Ensure brand consistency across all social media channels.
Required Qualifications
- Bachelor's degree or diploma in related field.
- 0–1 years of experience in social media management or digital marketing.
- Strong understanding of major social media platforms and their best practices.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite is an advantage.
- Familiarity with social media analytics and reporting tools.
- Strong organizational, multitasking, and time management skills.
Preferred Skills
- Creative thinking and storytelling abilities.
- Experience in paid social media advertising.
- Knowledge of SEO and content marketing principles.
- Basic photo and video editing skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving skills.
Key Performance Indicators (KPIs)
- Growth in followers and audience engagement.
- Social media reach and impressions.
- Website traffic generated from social media.
- Campaign performance and return on investment (ROI).
- Content quality and publishing consistency.
- Customer response and engagement rates.
Benefits
- Competitive salary
- Professional development and training opportunities.
- Career growth within the organization.
- Collaborative and creative work environment.
- Paid leave and other company benefits as applicable.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid time off
Work Location: In person
