Job Description – SEO Analyst
Company Name: Capace Software
Job Title: SEO Analyst
Job Type: Full-Time
Location: Bhopal
Salary: Up to ₹3 LPA
About the Role
We are looking for a passionate and result-oriented SEO Analyst to join our Digital Marketing team. The candidate will be responsible for improving website rankings, increasing organic traffic, and implementing modern SEO strategies, including optimization for AI-powered search platforms and answer engines.
Key Responsibilities
- Execute SEO activities including keyword research, on-page, off-page, and technical SEO optimization.
- Perform link-building activities to improve website authority and search visibility.
- Optimize website content, images, and internal linking for better search engine performance.
- Work on HTML-based SEO improvements and website optimization.
- Monitor website traffic, keyword rankings, and performance using SEO tools.
- Conduct competitor analysis and identify growth opportunities.
- Create and optimize meta titles, meta descriptions, schema, and other on-page elements.
- Collaborate with developers and content writers for effective SEO implementation.
- Implement AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets and AI-powered search results.
- Work on GEO (Generative Engine Optimization) techniques to optimize content for generative AI platforms such as ChatGPT, Google AI Overviews, and other AI search experiences.
- Design basic SEO creatives, infographics, banners, and social media assets using Canva to support content marketing initiatives.
- Stay updated with the latest SEO trends, Google algorithm updates, AI search developments, and digital marketing best practices.
Required Skills
- Strong understanding of SEO concepts and best practices.
- Knowledge of On-Page, Off-Page, and Technical SEO.
- Basic knowledge of HTML, website structure, and indexing.
- Experience with keyword research and SEO tools (Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.).
- Understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) concepts.
- Basic knowledge of structured data (Schema Markup) and featured snippet optimization.
- Proficiency in Canva for creating basic marketing creatives and SEO-related visual content.
- Strong analytical, research, and problem-solving skills.
- Excellent communication, collaboration, and teamwork abilities.
Preferred Skills
- Familiarity with AI-powered content optimization tools.
- Understanding of Core Web Vitals and website performance optimization.
- Basic knowledge of WordPress or other CMS platforms.
- Knowledge of local SEO and Google Business Profile optimization is an added advantage.
Why Join Us?
- Growth-oriented work environment.
- Opportunity to work on live projects across multiple industries.
- Supportive team with continuous learning and mentorship.
- Hands-on exposure to modern SEO, AEO, GEO, and AI-driven digital marketing strategies.
- Excellent career growth opportunities in Digital Marketing and SEO.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
