Own end-to-end campaign management for Amazon Ads (SP, SB, SD) and Google Ads (Search, Shopping, Display)
Drive ROAS and brand visibility through strategic SEO and paid ads, scaling SOV organically and inorganically
Manage and optimize ad performance across multiple international markets – US, UK, EU, MENA
Execute keyword targeting using tools like Amazon Pi, Helium 10, Brand Analytics, and Google Keyword Planner
Monitor KPIs: ACoS, TACoS, CTR, CVR, ROAS, BS, PS, and lead ongoing optimization
Deliver clear and actionable insights through weekly/monthly reports
Coordinate cross-functionally with SEO, design, marketplace, and content teams
Analyze competitor strategies and platform updates to stay ahead of the curve
