We are looking for a creative, trend-savvy, and result-oriented Social Media Executive to manage the company's online presence across multiple social media platforms. The ideal candidate will create engaging content, grow brand awareness, increase audience engagement, and support lead generation through effective social media strategies.
Key Responsibilities:
- Develop, plan, and execute social media content calendars.
- Create engaging posts, reels, stories, and captions for platforms such as Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
- Design basic creatives using Canva or coordinate with graphic designers and video editors.
- Monitor social media trends and implement innovative content ideas.
- Respond to comments, messages, and customer inquiries in a timely manner.
- Schedule and publish content across social media platforms.
- Track social media performance using analytics tools and prepare monthly reports.
- Collaborate with the marketing and sales teams to support campaigns and product launches.
- Manage influencer collaborations and brand partnerships when required.
- Ensure brand consistency across all digital channels.
- Run and optimize paid social media campaigns (preferred).
- Stay updated with the latest digital marketing and social media trends.
Required Qualifications:
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
- 1–3 years of experience in social media management or digital marketing (Freshers with strong portfolios may also apply).
- Excellent written and verbal communication skills in English and Hindi (regional language is an added advantage).
- Basic knowledge of graphic design and video editing tools.
Required Skills:
- Social Media Management
- Content Writing & Copywriting
- Canva
- Meta Business Suite
- Instagram & Facebook Marketing
- LinkedIn Marketing
- Basic Video Editing (CapCut/Premiere Pro/InShot or similar)
- MS Office / Google Workspace
- Analytics & Reporting
- Time Management and Creativity
Preferred Skills:
- Knowledge of Meta Ads and Google Ads.
- Understanding of SEO and content marketing.
- Photography and videography skills are an added advantage.
- Ability to work independently and manage multiple projects.
Key Performance Indicators (KPIs):
- Monthly follower growth.
- Engagement rate (Likes, Comments, Shares, Saves).
- Reach and impressions.
- Content consistency (posts/reels published as per calendar).
- Lead generation through social media.
- Website traffic from social media.
- Campaign ROI.
- Response time to customer inquiries.
- Video/Reel performance and watch time.
Salary:
As per company standards and candidate experience.
Working Hours:
Monday to Saturday (or as per company policy).
Reporting To:
Marketing Manager / Digital Marketing Manager / Director
Preferred Candidate Profile:
- Creative thinker with excellent storytelling skills.
- Passionate about social media trends and digital marketing.
- Strong attention to detail and brand consistency.
- Self-motivated, proactive, and capable of meeting deadlines.
- Team player with excellent interpersonal and communication skills.
Pay: ₹18,000.17 - ₹38,000.72 per month
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
