Performance Marketer – Healthcare Digital Marketing Location: Experience: 2 to 5 years About Grow Medico: Grow Medico is a specialized healthcare digital marketing agency, driving growth for cosmetic and aesthetic clinics. We focus on Meta and Google Ads, lead generation, and full-funnel marketing strategies. Role Overview: We are seeking a highly skilled Performance Marketer with a deep understanding of Google Ads, Meta Ads, and lead generation strategies. The ideal candidate will optimize ad spend, drive high-quality leads, and scale campaigns for healthcare and cosmetic brands. Key Responsibilities: ● Plan, execute, and optimize Google & Meta Ads (Facebook, Instagram). ● Develop and manage full-funnel strategies for lead generation & conversions. ● Monitor KPIs (CPL, ROAS, CTR, CAC) and optimize campaigns accordingly. ● Conduct A/B testing on creatives, landing pages, and ad copies. ● Perform keyword research & audience targeting to maximize ROI. ● Work closely with creative teams for ad content & landing page improvements. ● Analyze competitor strategies and identify new growth opportunities. ● Generate weekly & monthly reports on campaign performance and recommendations. Requirements: 3-5 years of experience in Google & Meta Ads, preferably in healthcare/cosmetics. Strong knowledge of conversion tracking, Google Tag Manager, and analytics tools. Expertise in lead generation strategies and reducing CPL while improving conversions. Hands-on experience with landing page CRO & funnel optimization. Ability to work with data-driven insights & automate reporting. Experience managing ₹1Cr+ monthly ad spends. Strong analytical mindset and problem-solving skills. Excellent communication & team collaboration skills. 1. Must-Have Skills ● Full-Stack Campaign Management: Expert-level execution across Google Ads (Search, Display, Performance Max) and Meta Ads. You must be comfortable managing the entire funnel. ● Data Synthesis & Interpretation: Ability to look beyond "Clicks" and "CTR" to analyze CAC (Customer Acquisition Cost) and LTV (Lifetime Value) of a patient. ● Advanced Tracking Mastery: Deep experience with GTM (Google Tag Manager), GA4, and setting up conversion APIs (CAPI) to bypass the limitations of iOS14 tracking. ● Conversion Rate Optimization (CRO): A strong understanding of what makes a landing page convert. You must be able to audit a clinic's website and provide actionable feedback on UX/UI improvements. ● Strict Ad-Policy Compliance: Expert knowledge of medical advertising restrictions to prevent account flags while still maintaining high-performance creative hooks.
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
