The Branch Manager will be responsible for the overall operational, financial, and administrative performance of the IVF centre. The role requires strong leadership, patient-centricity, team management, business development, and compliance oversight to ensure seamless branch operations and achievement of organizational goals.
Key Responsibilities
Patient Experience & Service Excellence
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Ensure high patient satisfaction, optimum efficiency levels, low error rates, and service delivery as per defined quality standards.
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Monitor and enhance the overall patient journey at the branch.
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Ensure timely patient follow-ups through the team.
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Resolve patient concerns related to billing, counselling, and services, escalating matters when required.
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Build and maintain strong relationships with patients.
Team Leadership & People Management
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Recruit, train, mentor, and monitor the Front Office team.
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Drive team productivity, morale, and performance.
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Conduct regular team meetings, brainstorming sessions, and floor rounds.
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Initiate training and development programs for team members.
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Manage duty rosters, leave planning, and manpower allocation.
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Foster a culture of accountability, innovation, and teamwork.
Branch Operations Management
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Take complete ownership of branch operations and performance.
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Ensure smooth functioning of front office, counselling, cashiering, and patient management processes.
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Monitor appointment scheduling and operational workflows.
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Improve efficiency of counselling and IPL services.
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Monitor OT case TAT and other operational KPIs as per NABH standards.
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Ensure process adherence across all departments.
Revenue & Financial Management
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Accountable for branch revenue, profitability, P&L, and EBITDA performance.
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Monitor cashiering records and billing processes to minimize errors.
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Identify and prevent billing leakages through continuous process improvement.
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Resolve billing discrepancies through effective cross-functional coordination.
Referral Network & Business Development
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Develop and maintain strong relationships with internal and external referral doctors.
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Regularly meet referral doctors to strengthen partnerships and increase referrals.
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Plan and execute branch-level marketing and awareness activities.
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Enhance the branch's visibility and reputation in the local market.
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Conduct competitor analysis and assess market opportunities.
Compliance, Documentation & Quality
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Ensure compliance with GarbhaGudi policies and government regulations.
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Maintain all NABH-related documentation and operational standards.
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Ensure proper maintenance of medical records as per regulatory requirements.
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Uphold ethical standards and organizational policies across all branch functions.
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Monitor quality parameters and implement corrective actions where necessary.
Stakeholder Management
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Coordinate effectively with internal departments and external stakeholders.
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Maintain key external relationships to facilitate smooth patient movement and service delivery.
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Escalate critical operational issues to management in a timely manner.
Key Skills & Competencies
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Branch Operations Management
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Healthcare/Hospital Administration
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Team Leadership & People Management
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Revenue & P&L Management
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Patient Relationship Management
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Business Development & Referral Management
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Process Improvement & Quality Management
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Compliance & NABH Standards
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Problem Solving & Decision Making
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Communication & Stakeholder Management
Additional Responsibilities
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Any other duties and responsibilities assigned by the Management from time to time.
Location: GarbhaGudi IVF Centre (Hosur, TN)
Industry: Healthcare / IVF & Fertility Services
Employment Type: Full-Time
