ARORA ENGINEERING WORKS
Building Nation, Building Future
JOB DESCRIPTION
Sales Coordinator
Role Overview
Focus: Sales process discipline & accountability
The Sales Coordinator is the backbone of the sales engine. This role ensures that every lead is tracked, every hot opportunity is escalated on time, and the entire sales pipeline operates with zero leakage. The person in this role converts sales chaos into a predictable, repeatable, and scalable system.
Key ResponsibilitiesDaily Operations
Task
Details
Lead Distribution
Distribute leads daily to the appointment setter based on priority, geography, and capacity.
Hot Lead Escalation
Ensure hot leads are connected with the closer within 24 hours of qualification.
Real-Time Tracking
Track and update the Hot Leads sheet in real time with status, notes, and next actions.
Weekly & Monthly Operations
Task
Details
Weekly Review Meetings
Conduct weekly sales review meetings (EM meetings) to analyse pipeline health and bottlenecks.
Performance Dashboards
Maintain performance dashboards tracking key metrics like lead response time, conversion rates, and pipeline velocity.
CRM Handover
Ensure smooth handover from closer to CRM with complete documentation and follow-up tasks.
Management Reporting
Send weekly sales performance report to management with actionable insights and recommendations.
Key Performance Indicators (KPIs)
KPI
Target
Zero Lead Leakage
100% of leads tracked and assigned
Hot Lead Response Time
Within 24 hours
Dashboard Accuracy
100% real-time accuracy
Management Reporting
Weekly report delivered on time, every time
Key Traits Required
- High organisational discipline and attention to detail
- Strong follow-up discipline (never lets things fall through cracks)
- High EQ and communication skills
- Process-oriented mindset (builds systems, not just tasks)
- Proficiency in Excel and CRM tools
- Comfortable speaking with business owners and decision-makers
- Minimum 2 years of experience in sales coordination or sales operations
- B2B / high-ticket / consultative selling experience preferred
Ideal Background
- Proven target achievement record in a sales support or coordination role
- Experience working with CRM platforms (Salesforce, HubSpot, Zoho, or similar)
- Experience in building or maintaining sales dashboards and reports
- Background in B2B, industrial, or manufacturing sales is a strong plus
In One Line
This person ensures that no lead is lost, no opportunity is delayed, and the sales machine runs like clockwork.
Reporting Structure
Reports to: Chief Operating Officer
Works closely with: Appointment Setters, Sales Closers, Management
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Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
