Job Summary :
ABODE School looking for a creative, enthusiastic, and results-driven Digital Marketing & Social Media Executive to manage and strengthen the school’s digital presence across social media platforms and online channels. The candidate will be responsible for developing engaging content, managing social media platforms, coordinating with internal teams, and implementing digital marketing strategies to enhance brand visibility, parent engagement, admissions, and overall school communication.
Key Responsibilities :
- Develop and implement digital marketing and social media strategies aligned with the school’s branding and communication objectives.
- Manage the school’s social media platforms, including Instagram, Facebook, YouTube, LinkedIn, and other relevant channels.
- Create, curate, and publish engaging content including posts, reels, stories, videos, announcements, event highlights, and campaigns.
- Plan and maintain a monthly social media content calendar.
- Coordinate with teachers, students, academic teams, and management to collect relevant content, photographs, videos, and updates.
- Cover and promote school events, activities, achievements, celebrations, student projects, competitions, and special occasions.
- Monitor social media trends, hashtags, formats, and emerging digital marketing opportunities.
- Develop and execute digital campaigns to support admissions, events, school programs, and brand awareness.
- Manage and monitor paid digital advertising campaigns on platforms such as Meta and Google, wherever required.
- Track social media and digital marketing performance using relevant analytics tools.
- Prepare regular reports on reach, engagement, followers, leads, website traffic, and campaign performance.
- Monitor comments, messages, reviews, and online interactions and ensure timely and professional responses.
- Coordinate with the admissions and management teams to support lead-generation campaigns and admission enquiries.
- Stay updated with digital marketing trends, social media algorithms, content formats, and best practices.
- Ensure that all content featuring students is published in accordance with the school’s policies and permissions
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, or a related field.
- 2–4 years of experience in digital marketing and social media management.
- Strong knowledge of Instagram, Facebook, YouTube, LinkedIn, and other social media platforms.
- Good content writing, copywriting, and communication skills.
- Strong understanding of social media trends, engagement strategies, and digital marketing practices.
- Basic knowledge of Meta Business Suite, Google Analytics, Google Ads, and social media analytics is preferred.
- Experience with Canva or other basic graphic/content creation tools.
- Ability to create and edit short-form video/reel content is an added advantage.
- Strong photography/video content sense and the ability to identify engaging school-related stories.
- Excellent organizational and time-management skills.
- Creative mindset with strong attention to detail.
- Ability to work independently as well as coordinate effectively with multiple teams.Preferred Experience
- Prior experience working with a school, educational institution, or child-focused organization will be an advantage.
- Experience in education-sector marketing, admissions campaigns, or institutional branding will be preferred.
- Candidates with a strong portfolio of social media campaigns, reels, posts, or digital marketing projects will be given preference.
Work Location: In person
