Department: Administration / Marketing
Reporting To: Hospital Administrator
Accountable To: Medical Superintendent / Medical Director
Job Summary
The Public Relations Officer (PRO) is responsible for maintaining positive relationships with patients, attendants, corporate clients, government agencies, and the public. The PRO ensures effective communication, assists patients with hospital services, coordinates grievance handling, and supports patient satisfaction initiatives in compliance with hospital policies and NABH standards.
Key Responsibilities
- Welcome and assist patients and attendants, providing information about hospital services and facilities.
- Coordinate patient admissions, discharges, and referrals when required.
- Address patient and attendant queries promptly and courteously.
- Handle patient feedback, complaints, and grievances, ensuring timely resolution and documentation.
- Coordinate with clinical and non-clinical departments to facilitate smooth patient care.
- Assist corporate, TPA, CGHS, ECHS, ESIC, and other referred patients with registration and documentation.
- Maintain strong relationships with referring doctors, corporate organizations, and community stakeholders.
- Organize patient education programs, health camps, awareness activities, and community outreach programs.
- Support marketing and branding activities in coordination with the administration.
- Ensure patient satisfaction surveys are conducted and analyzed regularly.
- Maintain confidentiality of patient information at all times.
- Prepare daily, weekly, and monthly reports related to patient grievances, referrals, and public relations activities.
- Assist during NABH assessments and ensure compliance with applicable standards related to patient rights, communication, and feedback.
- Coordinate VIP visits and provide assistance to dignitaries and special guests.
- Promote courteous communication and a patient-friendly environment throughout the hospital.
Qualifications
- Bachelor's degree in Hospital Administration, Public Relations, Business Administration, Healthcare Management, or any graduate with relevant experience.
- Preference will be given to candidates with experience in hospital public relations or patient services.
Experience
- 1–3 years of experience in a hospital, healthcare, or customer service environment.
- Fresh graduates with excellent communication skills may also be considered.
Required Skills
- Excellent communication and interpersonal skills.
- Strong patient counselling and customer service skills.
- Ability to resolve complaints diplomatically.
- Good organizational and coordination skills.
- Basic knowledge of hospital operations and NABH standards.
- Proficiency in MS Office and hospital information systems.
- Ability to work under pressure with a positive attitude.
Key Performance Indicators (KPIs)
- Patient satisfaction score.
- Timely resolution of patient grievances.
- Number of patient complaints resolved within the defined turnaround time.
- Effectiveness of patient communication and coordination.
- Compliance with NABH standards related to patient rights and communication.
- Timely submission of reports and documentation.
Pay: ₹10,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid time off
Ability to commute/relocate:
- Ambala, Haryana (Ambala): Reliably commute or planning to relocate before starting work (Preferred)
Work Location: In person
