Plan and execute PPC campaigns on Google Ads, Meta Ads (Facebook/Instagram), and other relevant platforms.
Conduct keyword research, competitor analysis, and audience targeting.
Write compelling ad copy and design creative ad visuals (in coordination with designers).
Monitor daily budgets, bid strategies, and campaign performance metrics.
Optimize campaigns to improve CTR, CPC, conversion rates, and overall ROI.
Generate performance reports and provide actionable insights.
Stay updated with industry trends and Google Ads/Facebook algorithm updates.
Manage landing page testing and conversion rate optimization (CRO).
Collaborate with SEO, content, and design teams to support marketing goals.
