Beyondskool Upskilling Academy – Job Description
Position Title: Marketing & Brand Manager – Preschool, High School & BeyondSkool
Job Type: Full-time, Permanent
Website: https://rise-school.vercel.app/
Beyondskool - https://gobeyondskool.com/
Location: Santacruz, Mumbai
Timings: 9:00 AM – 6:00 PM
Work Mode: 5 days from office + Half-day WFH on Saturdays
Role Overview
We are seeking a dynamic and strategic Marketing & Brand Manager to lead end-to-end marketing, brand building, and admissions growth across Preschool, High School, and BeyondSkool verticals.
The ideal candidate will bring strong expertise in education marketing, with the ability to drive brand positioning, hyperlocal visibility, digital performance, and admissions conversion. This role will act as a bridge between Academics, Admissions, and Business, ensuring marketing efforts translate into measurable enrolment growth and brand equity. We have tie-up’s with more then 100 school’s in Mumbai, Pune, Hyderabad, Bangalore, Jaipur, Delhi & Chennai
Roles & Responsibilities
1. Brand Strategy & Positioning
- Develop and implement a strong brand positioning strategy across Preschool, K-12, and BeyondSkool verticals
- Ensure consistency in brand identity, communication, and visual representation across all platforms and campuses
- Define and communicate the school’s value proposition (curriculum, pedagogy, outcomes)
- Conduct competitor benchmarking and market research within the education ecosystem
- Build strong recall and trust among parent communities
2. Admissions-Focused Marketing (CORE FOCUS)
- Own and drive the entire admissions funnel: Inquiry → Lead → Walk-in → Conversion → Enrollment
- Plan and execute admission campaigns aligned with academic cycles
- Work closely with Admissions / Parent Relationship Managers to improve conversion ratios
- Track daily/weekly admission metrics and optimize campaigns accordingly
- Drive initiatives to increase walk-ins, campus visits, and closures
3. Hyperlocal Marketing & Outreach
- Design and execute catchment-area-focused marketing strategies
- Plan and manage:
- o Society activations, kiosks, and local eventso Corporate tie-ups and referral programso School outreach programs, workshops, and engagement activities
- Build strong visibility in key micro-markets and target geographies
- Strengthen partnerships with local communities and parent networks4. Digital Marketing & Lead Generation
- Lead digital marketing initiatives across:
- o Google Ads, Meta (Facebook/Instagram), YouTubeo SEO, website optimization, and landing pages
- Drive performance marketing campaigns with focus on CPL & CPA optimization
- Manage lead generation funnels and improve lead quality
- Work closely with agencies and internal teams for execution and optimization5. Content & Communication Strategy
- Oversee development of high-impact content including:
- o Social media campaigns, videos, testimonials, and reelso Website, brochures, newsletters, and admission kits
- Drive storytelling around student achievements, faculty expertise, and school culture
- Ensure all communication aligns with brand tone and academic philosophy6. Events, PR & Parent Engagement
- Plan and execute:
- o Open houses, orientation programs, annual eventso Academic showcases and campus experience initiatives
- Enhance parent journey from inquiry to enrollment
- Manage PR activities and brand visibility initiatives
- Drive parent engagement and referral programs7. Multi-Vertical & Expansion Support
- Support marketing initiatives for new school launches and expansions
- Contribute to growth of BeyondSkool and allied programs
- Ensure alignment and synergy across all verticals
- Assist in market entry strategies and new geography expansion
8. Stakeholder & Team Management
- Collaborate with:
- o Academic teams (Principals, Coordinators)o Admissions and Counselling teamso Leadership and operations teams
- Manage external agencies, vendors, and partners
- Guide and mentor internal marketing team members9. Budgeting & ROI Management
- Plan and manage annual marketing budget (aligned with AOP)
- Allocate spends across digital, offline, and branding initiatives
- Track ROI and optimize campaigns for better performance
- Ensure cost-effective utilization of marketing resources
10. Analytics & Reporting
- Track and analyze:
- o Leads, conversions, walk-ins, admissionso Campaign performance and ROI
- Prepare weekly/monthly dashboards for leadership
- Use data insights to continuously improve marketing effectiveness
- Preferred Candidate Profile
- 6–12 years of experience in marketing (education/edtech preferred)
- Strong experience in admissions-driven marketing and lead generation
- Deep understanding of parent decision journey and local market dynamics
- Proven ability to drive enrollment growth and brand visibility
- Expertise in digital marketing, performance campaigns, and analytics
- Strong stakeholder management and cross-functional collaboration skills
- Experience in IB / CBSE / ICSE / Preschool ecosystem preferred
- Exposure to multi-campus operations or expansion projects is a plus
- Data-driven mindset with strong execution and leadership skills
Interested in Joining?
We’d love to hear from you! Please share your updated CV with
Pay: ₹50,000.00 - ₹70,000.00 per month
Work Location: In person
