Key Responsibilities
- Plan and manage the monthly social media content calendar (Reels, Stories, Carousels, Posts).
- Create content ideas, write captions, scripts, and creator briefs.
- Manage UGC and influencer collaborations from concept to execution.
- Coordinate product dispatches, follow-ups, content reviews, and approvals.
- Maintain a premium and consistent brand identity across all digital platforms.
- Manage and update the Shopify website, including product pages, banners, collections, landing pages, and promotional content.
- Ensure product information, pricing, and website content are accurate and up to date.
- Plan integrated marketing campaigns across Social Media, Shopify, and Marketplaces.
- Track campaign performance and prepare monthly reports with actionable insights.
- Use tools like Canva, Adobe Creative Suite, ChatGPT, and basic video editing software to create marketing assets.
Requirements
- 2–4 years of experience in Social Media, Content Marketing, D2C, or E-commerce.
- Hands-on experience with Shopify.
- Strong copywriting, content planning, and Reel/UGC scripting skills.
- Experience working with influencers and creators.
- Good understanding of Instagram trends and short-form video content.
- Strong organizational, communication, and project management skills.
- Basic understanding of marketing metrics such as ROAS, CAC, CTR, CPM, Conversion Rate, and Engagement Rate.
Preferred Skills
- Experience with consumer brands, beauty, personal care, baby care, lifestyle, or e-commerce.
- Knowledge of Amazon, Quick Commerce platforms, Meta Ads, Klaviyo, and Shopify apps is an added advantage.
We're looking for someone who is:
- Creative and proactive
- Detail-oriented and highly organized
- Passionate about branding and consumer marketing
- Comfortable taking ownership and working in a fast-paced startup environment
Success in This Role
- Consistent, high-quality social media content.
- Strong influencer and UGC collaborations.
- Well-managed and optimized Shopify store.
- Increased brand awareness, customer engagement, website conversions, and sales.
Location: Chembur
Job Type: Full-Time
Experience: 2–4 Years
Reports To: Co-Founder / Company Lead
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
