Job Title: Digital Marketing Executive
Location: Sovabazar, Kolkata (On-site)
Organisation: Institute of NeuroDevelopment (IND)
Employment Type: Full-Time
Experience Required: Minimum 1+ year of relevant digital marketing experience
About the Institute of NeuroDevelopment (IND)
The Institute of NeuroDevelopment (IND) is a mission-driven organisation dedicated to transforming developmental outcomes for children and empowering parents through structured programmes, implementation systems, and educational initiatives.
As IND expands its digital presence, we are seeking a Digital Marketing Executive who can help strengthen our website visibility, organic search performance, digital campaigns, and overall online growth.
Role Overview
We are looking for a technically competent and execution-focused Digital Marketing Executive who has practical experience in:
- Website management
- WordPress
- Search Engine Optimization (SEO)
- Google Ads
- Google Analytics
The ideal candidate should enjoy working with data, digital platforms, and evolving technologies. An interest in leveraging AI tools for marketing, content, SEO, and productivity is strongly preferred.
Key Responsibilities
A. Website & WordPress Management
- Manage and update WordPress websites.
- Create and modify pages, posts, landing pages, and forms.
- Ensure website content remains accurate and up-to-date.
- Coordinate with designers and content teams for website improvements.
- Monitor website performance and usability.
B. Search Engine Optimization (SEO)
On-Page SEO
- Keyword research and mapping.
- Optimization of titles, meta descriptions, headings, URLs, and internal linking.
- Content optimization for search visibility.
- Technical SEO coordination where required.
Off-Page SEO
- Backlink acquisition and outreach activities.
- Directory submissions and citation building.
- Competitor backlink analysis.
- Monitoring domain authority and link profile health.
C. Google Ads Management
- Create and manage Google Search campaigns.
- Monitor keyword performance and bidding strategies.
- Optimize campaigns for lead generation and ROI.
- Analyze campaign results and recommend improvements.
- Coordinate landing page optimization for better conversions.
D. Analytics & Performance Tracking
- Work with Google Analytics and related tracking tools.
- Monitor:
- Website traffic
- User behavior
- Conversion metrics
- Campaign performance
- Prepare periodic performance reports and dashboards.
E. Content & Digital Growth Support
- Support content publishing and distribution.
- Collaborate with content and media teams.
- Assist in identifying growth opportunities through search and digital channels.
- Support YouTube and social media optimization where required.
F. AI-Assisted Marketing
- Explore and utilize AI tools for:
- SEO research
- Content ideation
- Productivity enhancement
- Marketing automation
- Data analysis
- Stay updated with emerging AI applications in digital marketing.
Required Skills & Competencies
Must-Have
- Minimum 1 year of hands-on digital marketing experience.
- Working knowledge of WordPress.
- Practical understanding of:
- On-page SEO
- Off-page SEO
- Google Ads
- Google Analytics
- Strong internet research skills.
- Basic understanding of lead generation funnels.
Preferred
- Familiarity with Meta Ads.
- Experience with SEO tools such as:
- Google Search Console
- Ahrefs
- SEMrush
- Ubersuggest
- Understanding of landing page optimization.
- Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms.
Who This Role Is For
This role is ideal for someone who:
- Enjoys solving growth problems using data and technology.
- Likes both technical and marketing-oriented work.
- Is curious and eager to learn.
- Wants to grow into a larger digital growth role.
- Appreciates working in a mission-driven organisation.
Growth Prospects at IND
High performers can grow into:
- Senior Digital Marketing Executive
- SEO & Growth Specialist
- Digital Growth Strategist
- Performance Marketing Manager
- Head of Digital Growth
IND provides significant opportunities for learning, responsibility, and leadership growth as the organisation scales.
Why Join IND
At IND, your work contributes directly to helping families discover solutions that can change their children's developmental trajectory. You will gain exposure to SEO, digital growth, AI-assisted marketing, analytics, and performance-driven execution in a rapidly evolving environment.
Preferred Backgrounds:
- Digital Marketing
- SEO
- Web Administration
- Performance Marketing
- Marketing Agencies
- Education / Healthcare Marketing
- Growth Marketing Roles
Educational Qualification:
Graduate in any discipline. Certifications in Digital Marketing, SEO, Google Ads, Analytics, or related areas are advantageous.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹22,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Paid time off
Experience:
- Web development: 1 year (Required)
- Google Analytics: 1 year (Preferred)
- Google Ad Manager: 1 year (Required)
- Facebook Advertising: 1 year (Preferred)
- SEO: 1 year (Required)
Language:
Work Location: In person
